References

• 1991Price Competition in a Channel Structure with a Common Retailer1,037 cited
• 1996Price competition in a duopoly common retailer channel363 cited
• 2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approach334 cited
• 2008Coordinating advertising and pricing in a manufacturer–retailer channel306 cited
• 2004Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount261 cited
• 2010A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains224 cited
• 2008A bilevel flow model for hazmat transportation network design209 cited
• 2008Co-op advertising and pricing models in manufacturer–retailer supply chains197 cited
• 1997Understanding Cooperative Advertising Participation Rates in Conventional Channels192 cited
• 1999Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment187 cited
• 1972Vertical Cooperative Advertising Ventures186 cited
• 2011Competitive pricing decisions in a two-echelon supply chain with horizontal and vertical competition170 cited
• 2005Two-echelon supply chain models: Considering duopolistic retailers’ different competitive behaviors167 cited
• 2012Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach