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Does Cue competition reduce conditioned liking of brands and products?
16 references·0 citing·50 second hop
Does Cue competition reduce conditioned liking of brands and products? (2011)Does Cue competition reduce conditioned l…Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes (2010)Evaluative Conditioning Proce…Implicit misattribution as a mechanism underlying evaluative conditioning. (2009)Implicit misattribution as a …A Conceptual and Theoretical Analysis of Evaluative Conditioning (2007)A Conceptual and Theoretical …Evaluative conditioning in social psychology: Facts and speculations (2005)Evaluative conditioning in so…Cognitive consistency and the formation of interpersonal attitudes: Cognitive balance affects the encoding of social information (2005)Cognitive consistency and the…Guilty by mere association: Evaluative conditioning and the spreading attitude effect. (2002)Guilty by mere association: E…Implicit Attitude Formation Through Classical Conditioning (2001)Implicit Attitude Formation T…Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. (2001)Association learning of likes…Consumer Learning and Brand Equity (2000)Consumer Learning and Brand E…The Role of Affect in Attitude Formation: A Classical Conditioning Approach (1998)The Role of Affect in Attitud…The Persistence of Classically Conditioned Brand Attitudes (1998)The Persistence of Classicall…An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning (1996)An Investigation of the Media…Acquired affective-evaluative value: Conservative but not unchangeable (1989)Acquired affective-evaluative…Forward and Backward Blocking in Human Contingency Judgement (1985)Forward and Backward Blocking…Judgement of Act-Outcome Contingency: The Role of Selective Attribution (1984)Judgement of Act-Outcome Cont…Miami Symposium on the prediction of behavior, 1967 : aversive stimulation (1968)Miami Symposium on the predic…The Psychology of Interpersonal Relations. (1958)Telling more than we can know: Verbal reports on mental processes. 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References

  • 2001Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning.1,181 cited
  • 1968Miami Symposium on the prediction of behavior, 1967 : aversive stimulation731 cited
  • 2001Implicit Attitude Formation Through Classical Conditioning513 cited
  • 1984Judgement of Act-Outcome Contingency: The Role of Selective Attribution399 cited
  • 1985Forward and Backward Blocking in Human Contingency Judgement354 cited
  • 2007A Conceptual and Theoretical Analysis of Evaluative Conditioning354 cited
  • 2002Guilty by mere association: Evaluative conditioning and the spreading attitude effect.261 cited
  • 2000Consumer Learning and Brand Equity236 cited
  • 2010Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes219 cited
  • 2009Implicit misattribution as a mechanism underlying evaluative conditioning.218 cited
  • 1998The Role of Affect in Attitude Formation: A Classical Conditioning Approach196 cited
  • 1996An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning177 cited
  • 2005Cognitive consistency and the formation of interpersonal attitudes: Cognitive balance affects the encoding of social information171 cited
  • 2005Evaluative conditioning in social psychology: Facts and speculations169 cited

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  • 1989Acquired affective-evaluative value: Conservative but not unchangeable110 cited
  • 1998The Persistence of Classically Conditioned Brand Attitudes107 cited
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