Citation map · Study

SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning

16 references·16 citing·44 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
2025Advances in Consumer Research13,264 cited
2001Accounting for common method variance in cross-sectional research designs.8,464 cited
1998Modern Methods for Business Research6,534 cited
2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study6,477 cited
1985Measuring the Involvement Construct6,012 cited
1990Disjuncture and Difference in the Global Cultural Economy4,235 cited
1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
1990Cosmopolitans and Locals in World Culture1,920 cited
1992RESEARCH NOTES. DISTRIBUTIVE AND PROCEDURAL JUSTICE AS PREDICTORS OF SATISFACTION WITH PERSONAL AND ORGANIZATIONAL OUTCOMES.1,703 cited
1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,545 cited
1991Global culture: Nationalism, globalization and modernity

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,328 cited

2002How perceived brand globalness creates brand value1,109 cited

1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited

Cited by

2013The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?119 cited
2021Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda76 cited
2018Do ethnocentric consumers really buy local products?73 cited
2019The uncertain future of globalization67 cited
2016The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global versus Local Consumer Culture Positioning66 cited
2016Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India, Japan, and the United States59 cited
2016Cultural technology58 cited
2015Which cues cause consumers to perceive brands as more global? A conjoint analysis56 cited
2015Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type55 cited
2017“Seeing is being”: Consumer culture and the positioning of premium cars in China54 cited
2017Consumer Ethnocentrism in Turkey: Ours are Better than Theirs54 cited
2017Chinese products for Chinese people? Consumer ethnocentrism in China53 cited
2019Luxury cars Made-in-China: Consequences for brand positioning52 cited
2019Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets51 cited
2020The role of consumption orientation in consumer food preferences in emerging markets50 cited
2015An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification50 cited