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Rural Marketing

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
2017Economic and Political Weekly3,747 cited
2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
2005The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits1,780 cited
1958Marketing and Economic Development268 cited
1970Markets and Marketing in Developing Economies51 cited
2002Rural Marketing: Targeting the Non-urban Consumer38 cited

Cited by

2015Constructing a conceptual model of purchase behaviour of village shopkeepers – a study of small rural retailers in Eastern India14 cited
2021Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis11 cited
2012Holistic Rural Marketing11 cited
2018Exploration of Indian rural markets and marketing10 cited
2012Rural Marketing: Marketing to the Rural, Poor or Disadvantaged Consumers6 cited
2010Representations of Executives on Rural Markets2 cited
2016Conceptual Expansion of the Discipline of Rural Marketing: An Objective Analysis1 cited
2025Agri-Food Marketing in Bottom of the Pyramid-Subsistence Markets in Developing Economies: A Stocktaking and Reflection of Previous Research Conducted

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