References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1982The need for cognition.5,357 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1981Categorization of Natural Objects1,990 cited
• 1980Pricing: Making Profitable Decisions1,780 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
• 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
• 1999Remembering versus Knowing: Issues in Buyers' Processing of Price Information420 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review409 cited
• 1998Divide and Prosper: Consumers' Reactions to Partitioned Prices406 cited
• 1977The Value of Unit Price Information334 cited
• 1998Pennies‐a‐Day: The Effect of Temporal Reframing on Transaction Evaluation310 cited