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The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption

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References

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2011The Impact of Incomplete Typeface Logos on Perceptions of the Firm

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282 cited

2006The Endowed Progress Effect: How Artificial Advancement Increases Effort246 cited

2004The Effect of Package Shape on Consumers' Judgments of Product Volume: Attention as a Mental Contaminant238 cited

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