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• 2003Effects Of Structural And Perceptual Factors On Attitudes Toward The Website235 cited
• 2002An Investigation of Elaboration and Selective Scanning as Mediators of Learning From the Web Versus Print197 cited
• 2004Assessing the Effects of Animation in Online Banner Advertising159 cited
• 2010How different information types affect viewer’s attention on internet advertising158 cited
• 2004How Web Site Organization Influences Free Recall, Factual Knowledge, and Knowledge Structure Density121 cited
• 2011From Silos to Synergy82 cited
• 2018The role of customer experience touchpoints in driving loyalty intentions in services64 cited
• 2009The Effectiveness of Combining Online and Print Advertisements56 cited
• 2005Memory for advertising and information content: Comparing the printed page to the computer screen42 cited
• 2021Relative Effectiveness of Print and Digital Advertising: A Memory Perspective35 cited
• 2017Towards digital loyalty programs: insights from customer medium preference segmentation33 cited
• 2008The internet's impact on international knowledge32 cited
• 2015Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads29 cited
• 2019