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How different information types affect viewer’s attention on internet advertising · Study

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ArticleHow different information types affect viewer’s attention on internet advertising

Yu-Chen Hsieh2010

Article2010

How different information types affect viewer’s attention on internet advertising

Yu-Chen Hsieh · Kuohsiang Chen

158 citations·0/0 files stored·Computers in Human Behavior

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Digital Marketing and Social Media Marketing and Advertising Strategies Visual Attention and Saliency Detection

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References

1986The Elaboration Likelihood Model of Persuasion 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 2015Engineering Psychology and Human Performance 1985The cognitive psychology of school learning 2003Internet advertising: Is anybody watching?1998New Media Interactive Advertising vs. Traditional Advertising 1998How Picture Books Work: A Semiotically Framed Theory of Text-Picture Relationships 2000Measuring the Effects and Effectiveness of Interactive Advertising

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2018Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology 2013Do users look at banner ads on Facebook?2014Tourist mental-imagery processing: Attention and arousal 2023Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis 2018Brand Awareness in the Context of Mistrust: The Case Study of an Employment Agency 2011Influences of Product Involvement, Environmental Message and Green Advertising Appeals on Consumers’ Attitudes towards Advertising

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Year2010

Typearticle

Published2010-12-31

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations158

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.chb.2010.11.019

openalex_workW1995667101

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