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How different information types affect viewer’s attention on internet advertising
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References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2015Engineering Psychology and Human Performance4,985 cited
  • 1985The cognitive psychology of school learning928 cited
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  • 1998New Media Interactive Advertising vs. Traditional Advertising467 cited
  • 1998How Picture Books Work: A Semiotically Framed Theory of Text-Picture Relationships359 cited
  • 2000Measuring the Effects and Effectiveness of Interactive Advertising346 cited
  • 2004Does Animation Attract Online Users’ Attention? The Effects of Flash on Information Search Performance and Perceptions271 cited
  • 2002Antecedents and Consequences of Web Advertising Credibility248 cited
  • 2008Online Advertising Research in Advertising Journals: A Review194 cited
  • 1992Context Effects on Recall and Recognition of Magazine Advertisements179 cited
  • 1998Does Web Advertising Work? Memory for Print vs. Online Media103 cited
  • 1997Does Advertising Clutter Have Diminishing and Negative Returns?95 cited
  • 1987Attentional Inertia Reduces Distractibility during Young Children's TV Viewing

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90 cited
  • 1993Attentional Inertia and Recognition Memory in Adult Television Viewing78 cited
  • Cited by

    • 2018Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology153 cited
    • 2013Do users look at banner ads on Facebook?151 cited
    • 2014Tourist mental-imagery processing: Attention and arousal117 cited
    • 2023Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis23 cited
    • 2018Brand Awareness in the Context of Mistrust: The Case Study of an Employment Agency18 cited
    • 2011Influences of Product Involvement, Environmental Message and Green Advertising Appeals on Consumers’ Attitudes towards Advertising13 cited
    • 2014Competitive Advantage or Market Saturation: An In-Depth Comparison of Flash-Sale Sites Through Content Analysis11 cited
    • 2020The effect of articulated sports sponsorship on recall and visual attention to the brand10 cited