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The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting
16 references·2 citing·36 second hop
The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting (2010)The impact of marketing strategy creation…Essence of Decision (1999)Essence of DecisionGeneralizations about trust in marketing channel relationships using meta-analysis (1998)Generalizations about trust i…Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance (1998)Does Trust Matter? Exploring …Interdependency, Contracting, and Relational Behavior in Marketing Channels (1996)Interdependency, Contracting,…The Fall and Rise of Strategic Planning (1994)The Fall and Rise of Strategi…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Reengineering the corporation: A manifesto for business revolution (1993)Reengineering the corporation…Reengineering the Corporation (1993)Reengineering the CorporationDo Norms Matter in Marketing Relationships? (1992)Do Norms Matter in Marketing …An Integrative Framework for Strategy-Making Processes (1992)An Integrative Framework for …Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)Communication Strategies in M…Of strategies, deliberate and emergent (1985)Of strategies, deliberate and…Strategic Decision Processes: Comprehensiveness and Performance in an Industry with an Unstable Environment (1984)Strategic Decision Processes:…Patterns in Strategy Formation (1978)Patterns in Strategy FormationEstimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Strategy-Making in Three Modes (1973)Strategy-Making in Three ModesActs of hidden franchisee innovation and innovation adoption within franchise systems (2020)Acts of hidden franchisee inn…Adapting a book to make a film: how strategy is adapted through professional practices of marketing middle managers (2014)Adapting a book to make a fil…Organizational Strategy, Structure, and Process (1978)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Contemporary Strategy Analysis (1998)The Concept of Fit in Strategy Research: Towards Verbal and Statistical Correspondence (2018)Economic Action and Social Structure: The Problem of Embeddedness (1985)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Not So Different After All: A Cross-Discipline View Of Trust (1998)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Nature of the Firm (1937)The Economics of Organization: The Transaction Cost Approach (1981)Evolving to a New Dominant Logic for Marketing (2003)Institutions and axioms: an extension and update of service-dominant logic (2015)Leadership in Administration: A Sociological Interpretation. (1958)Developing a Knowledge Strategy (1999)Resources and Resourcefulness: Strategic Capacity in the Unionization of California Agriculture, 1959-1966 (2000)Strategic planning in a turbulent environment: evidence from the oil majors (2003)The Capabilities of Market-Driven Organizations (1994)Market, Hierarchy, and Trust: The Knowledge Economy and the Future of Capitalism (2001)What Stakeholder Theory is Not (2003)Firm Resources and Sustained Competitive Advantage (1991)Strategic assets and organizational rent (1993)Firm resources and sustained competitive advantage (2004)A pedagogy of Multiliteracies Designing Social Futures (1996)Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited (2003)The Correlates of Entrepreneurship in Three Types of Firms (1983)Strategic management of small firms in hostile and benign environments (1989)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1993Reengineering the corporation: A manifesto for business revolution6,454 cited
  • 1985Of strategies, deliberate and emergent4,634 cited
  • 1998Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance4,053 cited
  • 1978Patterns in Strategy Formation3,533 cited
  • 1993Reengineering the Corporation2,520 cited
  • 1992Do Norms Matter in Marketing Relationships?2,412 cited
  • 1994The Fall and Rise of Strategic Planning1,772 cited
  • 1973Strategy-Making in Three Modes1,663 cited
  • 1996Interdependency, Contracting, and Relational Behavior in Marketing Channels1,537 cited
  • 1990Communication Strategies in Marketing Channels: A Theoretical Perspective1,486 cited
  • 1999Essence of Decision967 cited
  • 1992An Integrative Framework for Strategy-Making Processes965 cited
  • 1984Strategic Decision Processes: Comprehensiveness and Performance in an Industry with an Unstable Environment928 cited
  • 1998

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Generalizations about trust in marketing channel relationships using meta-analysis
890 cited

Cited by

  • 2020Acts of hidden franchisee innovation and innovation adoption within franchise systems26 cited
  • 2014Adapting a book to make a film: how strategy is adapted through professional practices of marketing middle managers15 cited