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On Rethinking Marketing: Our Discipline, Our Practice, Our Methods
10 references·16 citing·41 second hop
On Rethinking Marketing: Our Discipline, Our Practice, Our Methods (1994)On Rethinking Marketing: Our Discipline, …Marketing's Contribution to the Strategy Dialogue (1992)Marketing's Contribution to t…Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Modern Marketing Theory: Crit…The ethics of international business (1990)The ethics of international b…Philosophy, Science and Social Inquiry (1988)Philosophy, Science and Socia…Networks: Between markets and hierarchies (1986)Networks: Between markets and…Naturalistic inquiry (1985)Naturalistic inquiryMarketing Theory with a Strategic Orientation (1983)Marketing Theory with a Strat…Review of The structure of scientific theories. 2nd ed. (1978)Review of The structure of sc…Progress and its problems towards a theory of scientific growth (1977)Progress and its problems tow…The Structure of Scientific Revolutions (1963)The Structure of Scientific R…Qualitative research in marketing: what can academics do better? (2020)Qualitative research in marke…How to write up case-study methodology sections (2020)How to write up case-study me…What do introduction sections tell us about the intent of scholarly work: A contribution on contributions (2018)What do introduction sections…An RQDA-based constructivist methodology for qualitative research (2017)An RQDA-based constructivist …A holistic market conceptualization (2014)A holistic market conceptuali…Using mixed methods designs in the Journal of Business Research, 1990–2010 (2012)Using mixed methods designs i…Mixed methods designs in marketing research (2011)Mixed methods designs in mark…How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education (2011)How Can Marketing Academics S…The mix of qualitative and quantitative research in major marketing journals, 1993‐2002 (2007)The mix of qualitative and qu…Research design and data analysis in realism research (2006)Research design and data anal…Relationship marketing: schools of thought and future research directions (2005)Relationship marketing: schoo…Cultural orientation: its relationship with market orientation, innovation and organisational performance (2003)Cultural orientation: its rel…‘We Are All Customers Now . . .’ Rhetorical Strategy and Ideological Control in Marketing Management Texts* (2003)‘We Are All Customers Now . .…Critical marketing theory: the blueprint? (2001)Critical marketing theory: th…Beyond the one-dimensional marketing manager: The discourse of theory, practice and relevance (1997)Beyond the one-dimensional ma…Art or science?: Fifty years of marketing debate 1 (1996)Art or science?: Fifty years …Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Designing and Conducting Mixed Methods Research (2007)Toward a Definition of Mixed Methods Research (2007)Netnography as a tool for understanding customers: implications for service research and practice (2018)Methodological Rigor in Mixed Methods: An Application in Management Studies (2020)Case Study Research: Design and Methods (1984)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Competing paradigms in qualitative research. (1994)Principles for conducting critical realist case study research in information systems (2012)Meeting the Needs of Sexual and Gender Minority Youth: Formative Research on Potential Digital Health Interventions (2017)Retroductive Theorizing: A Contribution of Critical Realism to Mixed Methods Research (2021)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Strategic Alliances: A Synthesis of Conceptual Foundations (1995)Marketing's Influence within the Firm (1999)The role of marketing capability in innovation-based competitive strategy (2003)Exchange and Power in Social Life. (1965)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The Growth of the Firm in Planned Economies in Transition: Institutions, Organizations, and Strategic Choice (1996)Guanxi and organizational dynamics: organizational networking in Chinese firms (2001)The Network Paradigm in Organizational Research: A Review and Typology (2003)Exchange and Power in Social Life (2017)The Structure of Scientific Revolutions (1963)Marketing Management: Analysis, Planning and Control (1973)Developing Buyer-Seller Relationships (1987)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Addressing a Theoretical Problem by Reorienting the Corporate Social Performance Model (1995)Increased stakeholder dialogue and the internet: towards greater corporate accountability or reinforcing capitalist hegemony? (2004)Global Rules and Private Actors: Toward a New Role of the Transnational Corporation in Global Governance (2006)DECONSTRUCTING THE MAP (1989)Stanford encyclopedia of philosophy (2002)Integrating motivational, social, and contextual work design features: A meta-analytic summary and theoretical extension of the work design literature. (2007)The Comparative Advantage Theory of Competition (1995)Network relationships and the internationalisation process of small software firms (1997)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)Sample Size in Qualitative Interview Studies (2015)Three Approaches to Qualitative Content Analysis (2005)Seeking Qualitative Rigor in Inductive Research (2012)Thematic Analysis (2017)
this work references cited by second hop

References

  • 1985Naturalistic inquiry45,666 cited
  • 1963The Structure of Scientific Revolutions35,276 cited
  • 1986Networks: Between markets and hierarchies2,246 cited
  • 1977Progress and its problems towards a theory of scientific growth987 cited
  • 1990The ethics of international business630 cited
  • 1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science539 cited
  • 1983Marketing Theory with a Strategic Orientation507 cited
  • 1992Marketing's Contribution to the Strategy Dialogue335 cited
  • 1978Review of The structure of scientific theories. 2nd ed.280 cited
  • 1988Philosophy, Science and Social Inquiry200 cited

Cited by

  • 2006Research design and data analysis in realism research401 cited
  • 2011Mixed methods designs in marketing research333 cited
  • 2007The mix of qualitative and quantitative research in major marketing journals, 1993‐2002213 cited
  • 2012Using mixed methods designs in the Journal of Business Research, 1990–2010166 cited
  • 2014A holistic market conceptualization154 cited
  • 2005Relationship marketing: schools of thought and future research directions

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

131 cited
  • 2011How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education128 cited
  • 2001Critical marketing theory: the blueprint?128 cited
  • 2020Qualitative research in marketing: what can academics do better?123 cited
  • 2003‘We Are All Customers Now . . .’ Rhetorical Strategy and Ideological Control in Marketing Management Texts*122 cited
  • 1996Art or science?: Fifty years of marketing debate 1112 cited
  • 2003Cultural orientation: its relationship with market orientation, innovation and organisational performance101 cited
  • 2018What do introduction sections tell us about the intent of scholarly work: A contribution on contributions97 cited
  • 2020How to write up case-study methodology sections97 cited
  • 2017An RQDA-based constructivist methodology for qualitative research97 cited
  • 1997Beyond the one-dimensional marketing manager: The discourse of theory, practice and relevance83 cited