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Marketing education in Sarawak: some issues and challenges from the employers' perspectives
16 references·0 citing·51 second hop
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References

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  • 2003Qualitative Research and Evaluation Methods (3rd ed.)10,488 cited
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  • 2003Managing quality in higher education: a Malaysian case study92 cited
  • 2006Entrepreneurial skills assessment: an exploratory study81 cited
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  • 2007What are the essential capabilities of marketers?53 cited
  • 2007Employer perceptions of skills gaps in retail: issues and implications for UK retailers52 cited
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  • 2007Perspectives and reflections on management education in Malaysia26 cited
  • 1991The Evolution of Marketing Theory in the United States and Europe25 cited
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  • 1998Job Experiences of Marketing Graduates-Implications for Marketing Education20 cited
  • 1998The Pedagogy of Executive Education in Business Markets18 cited

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  • 2009Analysing the relationship between unions and joint consultation committee: case studies of Malaysian and Indonesian postal industries11 cited
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