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Transitioning marketing communication into the twenty-first century

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References

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2001The Loyalty Effect1,406 cited
1997Driving brand value : using integrated marketing to manage profitable stakeholder relationships204 cited

Cited by

2010Integrated Marketing Communication182 cited
2000Theoretical Concept or Management Fashion?169 cited
2005PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES167 cited
2016Exploring the integration of social media within integrated marketing communication frameworks136 cited
2022Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach127 cited
2017Integrated marketing communication – from an instrumental to a customer-centric perspective115 cited
2012Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process100 cited
1970How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects98 cited
2017Measuring integrated marketing communication by taking a broad organisational approach94 cited
2010SME practice towards integrated marketing communications89 cited

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2003IMC–performance relationship: further insight and evidence from the Australian marketplace87 cited

2019Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry77 cited

2014Twenty years of IMC75 cited

2001Integrated marketing communications and the language of marketing development63 cited

2009IMC: Has anything really changed? A new perspective on an old definition61 cited

2012Modelling the Influence of Integrated Marketing Communication on Consumer Behaviour: An Approach based on Hierarchy of Effects Concept49 cited