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The active role of children as consumers
16 references·7 citing·37 second hop
The active role of children as consumers (2012)The active role of children as consumersNo Logo: No Space, No Choice, No Jobs (2009)No Logo: No Space, No Choice,…The Playing Learning Child: Towards a pedagogy of early childhood (2008)The Playing Learning Child: T…Places for Children – Children’s Places (2004)Places for Children – Childre…The development of a child into a consumer (2001)The development of a child in…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…Grounded theory: the missing methodology on the interpretivist agenda (1998)Grounded theory: the missing …Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Basics of Qualitative Research (1992)Basics of Qualitative ResearchParental Style and Consumer Socialization of Children (1988)Parental Style and Consumer S…Consumer Socialization: A Life-Cycle Perspective (1987)Consumer Socialization: A Lif…The Role of Family Communication in Consumer Socialization of Children and Adolescents (1985)The Role of Family Communicat…Consumer Socialization: A Theoretical and Empirical Analysis (1978)Consumer Socialization: A The…Consumer Socialization (1974)Consumer SocializationMethods of Social Research (1969)Methods of Social ResearchThe Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…Science and Human Behavior (1953)Science and Human BehaviorExploring children’s responses to store atmosphere (2016)Exploring children’s response…Doing it for the kids: the role of sustainability in family consumption (2016)Doing it for the kids: the ro…Edutainment experiences for children in retail stores, from a child’s perspective (2015)Edutainment experiences for c…A Humanistic Approach to Understanding Child Consumer Socialization in US Homes (2015)A Humanistic Approach to Unde…Role of children in family purchase across Indian parental clusters (2014)Role of children in family pu…Defining a retailer’s channel strategy applied to young consumers (2014)Defining a retailer’s channel…Child socialization practices: Implications for retailers in emerging markets (2014)Child socialization practices…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Behavioral Evidence of the Effects of Televised Food Messages on Children (1982)The marketing advantages of strong brands (2003)The Development of Self‐Brand Connections in Children and Adolescents (2005)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)An approach to the study of communicative acts. 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References

  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.46,361 cited
  • 1992Basics of Qualitative Research17,850 cited
  • 1953Science and Human Behavior8,944 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1969Methods of Social Research1,670 cited
  • 1978Consumer Socialization: A Theoretical and Empirical Analysis1,086 cited
  • 1974Consumer Socialization961 cited
  • 1985The Role of Family Communication in Consumer Socialization of Children and Adolescents642 cited
  • 2008The Playing Learning Child: Towards a pedagogy of early childhood570 cited
  • 2004Places for Children – Children’s Places482 cited
  • 1998Grounded theory: the missing methodology on the interpretivist agenda458 cited
  • 1987Consumer Socialization: A Life-Cycle Perspective423 cited
  • 1988Parental Style and Consumer Socialization of Children414 cited
  • 2001The development of a child into a consumer342 cited
  • 2009No Logo: No Space, No Choice, No Jobs

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332 cited

Cited by

  • 2016Doing it for the kids: the role of sustainability in family consumption35 cited
  • 2015Edutainment experiences for children in retail stores, from a child’s perspective31 cited
  • 2014Defining a retailer’s channel strategy applied to young consumers23 cited
  • 2014Child socialization practices: Implications for retailers in emerging markets23 cited
  • 2015A Humanistic Approach to Understanding Child Consumer Socialization in US Homes20 cited
  • 2016Exploring children’s responses to store atmosphere20 cited
  • 2014Role of children in family purchase across Indian parental clusters17 cited