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Experiments and quasi-experiments: Methods for evaluating marketing options
9 references·0 citing·39 second hop
Experiments and quasi-experiments: Methods for evaluating marketing options (2003)Experiments and quasi-experiments: Method…Time-Restricted Sales Appeals: The Importance of Offering Real Value (2001)Time-Restricted Sales Appeals…The Laws of Choice (1997)The Laws of ChoiceDifferential responses to retail sales promotion among African-American and Anglo-American consumers (1995)Differential responses to ret…Exploring Social Psychology (1993)Exploring Social PsychologyAttitude toward the Ad and Brand Choice (1992)Attitude toward the Ad and Br…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …Telling more than we can know: Verbal reports on mental processes. (1977)Telling more than we can know…Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects (1969)Attitudes versus Actions: The…Experimenter Effects in Behavioral Research (1968)Experimenter Effects in Behav…A Price Discrimination Theory of Coupons (1984)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Sales Promotion: Concepts, Methods and Strategies (1990)Ethnic minority consumers' responses to sales promotions in the packaged food market (2011)Deal proneness and national culture: evidence from the USA, Thailand and Kenya (2018)Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities (2024)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Avoidance of Advertising in Social Networking Sites (2010)The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments (2011)The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective (2019)Statistical principles in experimental design. (1962)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)Why Some New Products are More Successful than Others (2001)A Theory of Cognitive Dissonance (1957)Work and motivation (1964)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)Consequences of Automatic Evaluation: Immediate Behavioral Predispositions to Approach or Avoid the Stimulus (1999)A model of dual attitudes. (2000)A Theory of Cognitive Dissonance (2017)Personal Knowledge: Towards a Post-Critical Philosophy (1959)Availability: A heuristic for judging frequency and probability (1973)Judgment under Uncertainty: Heuristics and Biases (1975)The Elaboration Likelihood Model of Persuasion (1986)Development of NASA-TLX (Task Load Index): Results of Empirical and Theoretical Research (1988)Toward a Theory of Situation Awareness in Dynamic Systems (1995)Exploring and Explaining Consumer Competition: A Mixed-Methods Approach to Understanding the Phenomenon (2010)A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior (2013)Methods of coping with social desirability bias: A review (1985)Thin slices of expressive behavior as predictors of interpersonal consequences: A meta-analysis. (1992)Statistical methods in psychology journals: Guidelines and explanations. (1999)The Importance of Context and Time for Understanding Board Behavior : Some Lessons from Social Capital Research (2004)Sentenced to Die: Last Statements and Dying on Death Row (2005)The Social Side of School: Why Teachers Need Social Psychology (2010)Informacja marketingowa jako czynnik sukcesu usługodawców finansowych działających w segmencie klientów detalicznych. Cz. 2 - Zorientowane na zysk zarządzanie jakością (2004)
this work references cited by second hop

References

  • 1977Telling more than we can know: Verbal reports on mental processes.11,315 cited
  • 1969Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects2,151 cited
  • 1968Experimenter Effects in Behavioral Research1,621 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 1992Attitude toward the Ad and Brand Choice200 cited
  • 1993Exploring Social Psychology194 cited
  • 1995Differential responses to retail sales promotion among African-American and Anglo-American consumers33 cited
  • 2001Time-Restricted Sales Appeals: The Importance of Offering Real Value13 cited
  • 1997The Laws of Choice10 cited

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