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Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising
7 references·0 citing·31 second hop
Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising (1994)Consumer Information Needs for Attorney a…Prepurchase Information‐Seeking for Professional Services (1989)Prepurchase Information‐Seeki…Meta-Analyses of Attitudes toward Advertising by Professionals (1988)Meta-Analyses of Attitudes to…Factors Affecting the Acceptability of Advertisements among Professionals (1988)Factors Affecting the Accepta…The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services (1986)The Influence of the Amount a…Should Lawyers Advertise? A Study of Consumer Attitudes (1982)Should Lawyers Advertise? A S…Consumer Response to Advertisements for Legal Services: An Empirial Analysis (1980)Consumer Response to Advertis…Attorney Advertising: A Consumer Perspective (1980)Attorney Advertising: A Consu…Applied Linear Statistical Models. (1975)Advertising in the Professions: The Critical Issues (1977)Consumer's Attitudes Toward Lawyers With Regard to Advertising Professional Services (1985)Consumers’ Attitudes toward Accountants, Lawyers, and Physicians with Respect to Advertising Professional Services (1986)Message framing strategies for new and mature products (2007)Principles of Marketing (1972)Perception of Marital Roles in Decision Processes (1974)Decision Making within the Household (1976)Identifying Innovators in Consumer Service Markets (1993)Multiattributive Messung von Dienstleistungsqualität (2000)Pre‐purchase decision‐making for a complex service: retirement planning (2009)Attributes of a Profession (1957)Professionalization and Bureaucratization (1968)Current issues and research in advertising (1978)Coefficient Alpha and the Internal Structure of Tests (1951)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Perceived characteristics, organizational factors, and the utilization of external market research suppliers (1990)Comparing three signals of service quality (2008)Experimental Design: Procedures for the Behavioral Sciences (2013)Conceptual framework of factors determining intentions towards the adoption of family takaful- An extension of decomposed theory of planned behaviour (2017)Survey of current business (1921)Estimating Nonresponse Bias in Mail Surveys (1977)Marketing Professional Services (1977)Referrals between professional service providers (1987)Search Engine Advertising: Channel Substitution When Pricing Ads to Context (2011)Information and Consumer Behavior (1970)Meta-analysis in social research (1982)Statistical Methods for Meta-Analysis (1988)Demand elasticities in international marketing (1996)What does value mean in business‐to‐business professional services? (1997)Drivers of customers’ switching behaviour in Indian banking industry (2014)
this work references cited by second hop

References

  • 1988Meta-Analyses of Attitudes toward Advertising by Professionals93 cited
  • 1980Attorney Advertising: A Consumer Perspective63 cited
  • 1989Prepurchase Information‐Seeking for Professional Services56 cited
  • 1986The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services48 cited
  • 1980Consumer Response to Advertisements for Legal Services: An Empirial Analysis22 cited
  • 1982Should Lawyers Advertise? A Study of Consumer Attitudes19 cited
  • 1988Factors Affecting the Acceptability of Advertisements among Professionals17 cited

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