SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
„Die dunkle Seite des Sponsoring“ – Unliebsame Effekte von Rivalität auf die Sponsorenmarke
16 references·1 citing·53 second hopsampled
„Die dunkle Seite des Sponsoring“ – Unliebsame Effekte von Rivalität auf die Sponsorenmarke (2012)„Die dunkle Seite des Sponsoring“ – Unlie…The Psychology of Rivalry: A Relationally Dependent Analysis of Competition (2010)The Psychology of Rivalry: A …The influence of executive cognition on competitive dynamics (2010)The influence of executive co…State of Art and Science in Sponsorship-Linked Marketing (2008)State of Art and Science in S…Rivalry Between Multinational Enterprises: An Event History Approach (2007)Rivalry Between Multinational…Effect of self-congruity with sponsorship on brand loyalty (2007)Effect of self-congruity with…Sponsorship-Linked Marketing: The Role of Articulation in Memory (2006)Sponsorship-Linked Marketing:…Ranks and Rivals: A Theory of Competition (2006)Ranks and Rivals: A Theory of…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Corporate sponsorship of a cause: the role of identification in purchase intent (2003)Corporate sponsorship of a ca…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…A conceptual approach to classifying sports fans (1999)A conceptual approach to clas…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Sponsorship: From Management Ego Trip to Marketing Success (1996)Sponsorship: From Management …The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The structure of personality characteristics (1964)The structure of personality …Grundlagen des Sportsponsorings (2018)Grundlagen des Sportsponsorin…Basking in reflected glory: Three (football) field studies. (1976)Possessions and the Extended Self (1988)How Consumers Consume: A Typology of Consumption Practices (1995)Demand for Sport (2003)Do Fans Care? Assessing the Influence of Corporate Social Responsibility on Consumer Attitudes in the Sport Industry (2009)Social media and sports: driving fan engagement with football clubs on Facebook (2017)Social Identity Theory and the Organization (1989)Social Identity Theory and the Organization (1989)Dimensions of Brand Personality (1997)The role of consumer–brand identification in building brand relationships (2011)The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement (2019)Understanding influencer marketing: The role of congruence between influencers, products and consumers (2021)The Psychology of Interpersonal Relations. (1958)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Social Identity Theory of Intergroup Behavior (2004)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)Brands Taking a Stand: Authentic Brand Activism or Woke Washing? (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2011)Examining individuals’ adoption of healthcare wearable devices: An empirical study from privacy calculus perspective (2016)Statistical principles in experimental design. (1962)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Managing Brand Equity (1991)Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)The Sustainability of University-Industry Research Collaboration: An Empirical Assessment (2000)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Feeling and thinking: Preferences need no inferences. (1980)On the Evaluation of Structural Equation Models (1988)The impact of perceived corporate social responsibility on consumer behavior (2005)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)Situational Performance Tests (A Symposium) (1954)THE SPECTRUM OF INDIVIDUAL INTERACTION CHARACTERISTICS: AN INTER-DIMENSIONAL ANALYSIS (1958)Theories of personality. (1959)An alternative "description of personality": The Big-Five factor structure. (1990)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)A Theory of Social Comparison Processes (1954)Intraclass correlations: Uses in assessing rater reliability. (1979)Birds of a Feather: Homophily in Social Networks (2001)Competitive Dynamics: Themes, Trends, and a Prospective Research Platform (2012)Is the desire for status a fundamental human motive? A review of the empirical literature. (2015)The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction (2019)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations2,537 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,214 cited
  • 2000Determinants of Sports Sponsorship Response1,019 cited
  • 1997A model of image creation and image transfer in event sponsorship765 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 2010The Psychology of Rivalry: A Relationally Dependent Analysis of Competition599 cited
  • 1999A conceptual approach to classifying sports fans447 cited
  • 2003Corporate sponsorship of a cause: the role of identification in purchase intent423 cited
  • 2007Effect of self-congruity with sponsorship on brand loyalty403 cited
  • 1964The structure of personality characteristics401 cited
  • 1996Sponsorship: From Management Ego Trip to Marketing Success392 cited
  • 2006Sponsorship-Linked Marketing: The Role of Articulation in Memory293 cited
  • 2008State of Art and Science in Sponsorship-Linked Marketing268 cited
  • 2006Ranks and Rivals: A Theory of Competition252 cited
  • 2007Rivalry Between Multinational Enterprises: An Event History Approach

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

246 cited
  • 2010The influence of executive cognition on competitive dynamics231 cited
  • Cited by

    • 2018Grundlagen des Sportsponsorings5 cited