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Creating Local Brands in Multilingual International Markets
16 references·16 citing·39 second hopsampled
Creating Local Brands in Multilingual International Markets (2001)Creating Local Brands in Multilingual Int…Frames, Fields, and Contrasts (2012)Frames, Fields, and ContrastsCultural Variations in Country of Origin Effects (2000)Cultural Variations in Countr…Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …The Effects of Brand Name Suggestiveness on Advertising Recall (1998)The Effects of Brand Name Sug…The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Animosity Model of Foreig…‘Strategic brand management’ (1998)‘Strategic brand management’Managing Brand Equity (1991)Managing Brand EquityConditional automaticity: Varieties of automatic influence in social perception and cognition. (1989)Conditional automaticity: Var…Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations (1987)Memory Factors in Advertising…Cognitive Psychology and Its Implications (1987)Cognitive Psychology and Its …Personality, cognition, and social interaction (1982)Personality, cognition, and s…Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods (1982)Memory and Attentional Factor…Linguistics: an introduction to language and communication (1982)Linguistics: an introduction …An interactive activation model of context effects in letter perception: I. An account of basic findings. (1981)An interactive activation mod…Word Formation in Generative Grammar (1976)Word Formation in Generative …Facilitation in recognizing pairs of words: Evidence of a dependence between retrieval operations. (1971)Facilitation in recognizing p…Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping (2021)Sizes Are Gendered: The Effec…Is Nestlé a Lady? The Feminine Brand Name Advantage (2021)Is Nestlé a Lady? The Feminin…Pengurusan Kontrak Melalui Teori Remedi (2017)Pengurusan Kontrak Melalui Te…Brand linguistics: A theory-driven framework for the study of language in branding (2017)Brand linguistics: A theory-d…Consumer multiculturation: consequences of multi-cultural identification for brand knowledge (2013)Consumer multiculturation: co…Marketing activity, blogging and sales (2012)Marketing activity, blogging …Effects of advertising-evoked vicarious nostalgia on brand heritage (2012)Effects of advertising-evoked…‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism (2012)‘They don't want us to become…The Contrasting Effects of Culture on Consumer Tolerance: Interpersonal Face and Impersonal Fate (2009)The Contrasting Effects of Cu…How Young Adult Consumers Evaluate Diffusion Brands: Effects of Brand Loyalty and Status Consumption (2009)How Young Adult Consumers Eva…Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation (2008)Creating New Brand Names: Eff…Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments (2004)Activating Sound and Meaning:…The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English (2003)The Differential Interaction …Brand name suggestiveness: a Chinese language perspective (2003)Brand name suggestiveness: a …Using linguistics for creating better international brand names (2002)Using linguistics for creatin…Auditory and Visual Brand Identifiers in Chinese and English (2002)Auditory and Visual Brand Ide…Statistical principles in experimental design. 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(1982)Qualitative Content Analysis (2008)Qualitative content analysis: theoretical foundation, basic procedures and software solution (2014)Understanding digital transformation: A review and a research agenda (2019)Individual Choice Behavior (1962)Toward a theory of automatic information processing in reading (1974)A distributed, developmental model of word recognition and naming. (1989)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)DRC: A dual route cascaded model of visual word recognition and reading aloud. (2001)The generality of the automatic attitude activation effect. (1992)Out of mind but back in sight: Stereotypes on the rebound. (1994)Forming impressions from stereotypes, traits, and behaviors: A parallel-constraint-satisfaction theory. (1996)On language and connectionism: Analysis of a parallel distributed processing model of language acquisition (1988)Faithfulness and Reduplicative Identity (1995)Word-Formation in English (2003)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Beyond the Contact Hypothesis: Theoretical Perspectives on Desegregation (1984)Positive Affect, Cognitive Processes, and Social Behavior (1987)Seeing is believing: Exposure to counterstereotypic women leaders and its effect on the malleability of automatic gender stereotyping (2004)Teachers' Beliefs and Educational Research: Cleaning up a Messy Construct (1992)Beyond Cold Conceptual Change: The Role of Motivational Beliefs and Classroom Contextual Factors in the Process of Conceptual Change (1993)FREQUENCY EFFECTS IN LANGUAGE PROCESSING (2002)The theme park experience: An analysis of pleasure, arousal and satisfaction (2004)Understanding retail branding: conceptual insights and research priorities (2004)A descriptive model of the consumer co-production process (2007)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1981An interactive activation model of context effects in letter perception: I. An account of basic findings.4,887 cited
  • 1991Managing Brand Equity3,818 cited
  • 1987Cognitive Psychology and Its Implications3,187 cited
  • 1971Facilitation in recognizing pairs of words: Evidence of a dependence between retrieval operations.2,947 cited
  • 1976Word Formation in Generative Grammar2,308 cited
  • 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,545 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 1989Conditional automaticity: Varieties of automatic influence in social perception and cognition.976 cited
  • 1982Personality, cognition, and social interaction888 cited
  • 1982Linguistics: an introduction to language and communication627 cited
  • 2012Frames, Fields, and Contrasts600 cited
  • 1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods589 cited
  • 2000Cultural Variations in Country of Origin Effects541 cited
  • 1998‘Strategic brand management’529 cited
  • 1987Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations

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480 cited
  • 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
  • Cited by

    • 2012Effects of advertising-evoked vicarious nostalgia on brand heritage242 cited
    • 2012Marketing activity, blogging and sales213 cited
    • 2009The Contrasting Effects of Culture on Consumer Tolerance: Interpersonal Face and Impersonal Fate180 cited
    • 2017Brand linguistics: A theory-driven framework for the study of language in branding104 cited
    • 2003The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English94 cited
    • 2021Is Nestlé a Lady? The Feminine Brand Name Advantage88 cited
    • 2002Using linguistics for creating better international brand names75 cited
    • 2009How Young Adult Consumers Evaluate Diffusion Brands: Effects of Brand Loyalty and Status Consumption74 cited
    • 2013Consumer multiculturation: consequences of multi-cultural identification for brand knowledge64 cited
    • 2012‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism58 cited
    • 2008Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation57 cited
    • 2003Brand name suggestiveness: a Chinese language perspective57 cited
    • 2004Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments55 cited
    • 2021Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping53 cited
    • 2002Auditory and Visual Brand Identifiers in Chinese and English53 cited
    • 2017Pengurusan Kontrak Melalui Teori Remedi52 cited