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Narratives and metaphors in service development

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Cited by

2018Customer experience in omni-channel banking services69 cited
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2015Intertwined32 cited
2013Embodied transformative metaphors and narratives in organisational life‐worlds of change29 cited
2024Investigation into the festival brand co-creation mechanism: extended application of the customer-based brand equity model28 cited
2017What stories unfold: empirically grasping value co-creation25 cited
2021Multisensory experiences at travel fairs: What evokes feelings of pleasure, arousal and dominance among visitors?21 cited
2021A smart tech lever to augment caregivers' touch and foster vulnerable patient engagement and well-being18 cited
2011Service Innovation as an Experience: Differences between Employee and User Narratives13 cited
2021Consumption narratives: contributions, methods, findings and agenda for future research12 cited