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ArticleUsing a nested logit model to forecast television ratings

Peter J. Danaher2012

Article2012

Using a nested logit model to forecast television ratings

Peter J. Danaher · Tracey S. Dagger

38 citations·0/0 files stored·International Journal of Forecasting

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Forecasting Techniques and Applications Media and Digital Communication Innovation Diffusion and Forecasting

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References

1987Discrete Choice Analysis: Theory and Application to Travel Demand.1988Discrete choice analysis: Theory and application to travel demand 1981Econometric Models of Probabilistic Choice 2008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets 2006Forecasting with cue information: A comparison of multiple regression with alternative forecasting approaches 2011The media handbook: a complete guide to advertising media selection, planning, research, and buying 2011Forecasting television ratings 2007The media handbook: a complete guide to advertising media selection, planning, research, and buying

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2022The economics of movies (revisited): A survey of recent literature

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Year2012

Typearticle

Published2012-05-17

VenueInternational Journal of Forecasting

ISSN-L0169-2070

Languageen

Citations38

Files0 public / 0

ShelfForecasting Techniques and Applications

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doi10.1016/j.ijforecast.2012.02.008

openalex_workW2018027301

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