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Using a nested logit model to forecast television ratings
9 references·1 citing·36 second hop
Using a nested logit model to forecast television ratings (2012)Using a nested logit model to forecast te…The media handbook: a complete guide to advertising media selection, planning, research, and buying (2011)The media handbook: a complet…Forecasting television ratings (2011)Forecasting television ratingsA Two-Sided, Empirical Model of Television Advertising and Viewing Markets (2008)A Two-Sided, Empirical Model …The media handbook: a complete guide to advertising media selection, planning, research, and buying (2007)The media handbook: a complet…Forecasting with cue information: A comparison of multiple regression with alternative forecasting approaches (2006)Forecasting with cue informat…Discrete choice analysis: Theory and application to travel demand (1988)Discrete choice analysis: The…Discrete Choice Analysis: Theory and Application to Travel Demand. (1987)Discrete Choice Analysis: The…Predicting Program Shares in New Time Slots (1984)Predicting Program Shares in …Econometric Models of Probabilistic Choice (1981)Econometric Models of Probabi…The economics of movies (revisited): A survey of recent literature (2022)The economics of movies (revi…Marketing models of consumer heterogeneity (1998)Forecasting US inflation by Bayesian model averaging (2008)How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market (2022)The Combination of Forecasts (1969)Forecasting methods and applications (1993)Simple Heuristics That Make Us Smart (1999)Providing support for the use of analogies in demand forecasting tasks (2007)Forecasting of customer demands for production planning by local k -nearest neighbor models (2020)We need to talk about intermittent demand forecasting (2020)Conditional logit analysis of qualitative choice behavior (1972)The measurement of urban travel demand (1974)SPOT: Scheduling Programs Optimally for Television (1998)The Conceptual Framework of Psychology [1952] (2001)Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model (2006)Automobile Prices in Market Equilibrium (1995)Discrete Choice Methods with Simulation (2001)Platform Competition in Two-Sided Markets (2003)Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers (2013)The Antitrust Analysis of Multi-Sided Platform Businesses (2013)The Ecosystem of Software Platform: A Study of Asymmetric Cross-Side Network Effects and Platform Governance1 (2018)How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets (2003)A Control Function Approach to Endogeneity in Consumer Choice Models (2010)The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets (2010)The impact of media fragmentation on audience targeting: An empirical generalisation approach (2010)The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence (2013)Advertising in social media: a review of empirical evidence (2015)Measuring Accessibility: An Exploration of Issues and Alternatives (1997)Understanding Social Preferences with Simple Tests (2002)Group Identity and Social Preferences (2009)How the built environment affects physical activity (2002)UrbanSim: Modeling Urban Development for Land Use, Transportation, and Environmental Planning (2002)Examining the Impacts of Residential Self‐Selection on Travel Behaviour: A Focus on Empirical Findings (2009)Experience-weighted Attraction Learning in Normal Form Games (1999)Statistical Methods for the Analysis of Discrete Choice Experiments: A Report of the ISPOR Conjoint Analysis Good Research Practices Task Force (2016)Receptiveness of Black Americans to outdoor advertising (2010)Facebook Advertising to Recruit Young, Urban Women into an HIV Prevention Clinical Trial (2017)
this work references cited by second hop

References

  • 1987Discrete Choice Analysis: Theory and Application to Travel Demand.5,542 cited
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  • 1981Econometric Models of Probabilistic Choice2,052 cited
  • 2008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets342 cited
  • 2006Forecasting with cue information: A comparison of multiple regression with alternative forecasting approaches105 cited
  • 2011The media handbook: a complete guide to advertising media selection, planning, research, and buying85 cited
  • 2011Forecasting television ratings52 cited
  • 2007The media handbook: a complete guide to advertising media selection, planning, research, and buying32 cited
  • 1984Predicting Program Shares in New Time Slots23 cited

Cited by

  • 2022The economics of movies (revisited): A survey of recent literature69 cited

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