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Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Mere Exposure Effect

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References

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1991The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads474 cited
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1998Brand Placement: A Review410 cited
2007More than meets the eye

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343 cited

2000A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies333 cited

Cited by

2017Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects21 cited
2014Exposure to Product Placement in Text Can Influence Consumer Judgments20 cited
2022How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search19 cited
2021Brand placement across media: The interaction of placement modality and frequency in film versus text14 cited
2020It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation14 cited
2022Exploring the impact of brand placement repetition on the effectiveness of umbrella branding11 cited