GPA in Research Studies: An Invaluable but Neglected Opportunity

Donald R. Bacon · Beth Bean

164 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Business and Management Studies Business Strategies and Management Research

Abstract

Grade point average (GPA) often correlates highly with variables of interest to educational researchers and thus offers the potential to greatly increase the statistical power of their research studies. Yet this variable is often underused in marketing education research studies. The reliability and validity of the GPA are closely examined here in a research study context. These findings are combined with other published results to offer specific recommendations and examples related to how education researchers can improve their studies with the appropriate use of GPA.

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References

1979Intraclass correlations: Uses in assessing rater reliability.1970How we should measure "change": Or should we?1979Human Characteristics and School Learning 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices 1941Test Reliability Estimated by Analysis of Variance 1977Human Characteristics and School LearningBenjamin S. Bloom. New York: McGraw-Hill Book Company, 1976284 pp. hardcover, $10.95.

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