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What's Funny and What's Not: The Moderating Role of Cultural Orientation in Ad Humor
14 references·3 citing·49 second hop
What's Funny and What's Not: The Moderating Role of Cultural Orientation in Ad Humor (2008)What's Funny and What's Not: The Moderati…When Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor (2003)When Does Humor Enhance or In…A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory (2003)A Process Analysis of the Eff…The Relationships between Culture and Service Quality Perceptions (2000)The Relationships between Cul…The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising (2000)The Effects of Incongruity, S…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor (1999)Responses to Information Inco…Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures (1998)Empathy Versus Pride: the Inf…Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Matching Advertising Appeals …Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Identifying Global and Cultur…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Consumer Response to Humor in Advertising: A Series of Field Studies Using Behavioral Observation (1990)Consumer Response to Humor in…Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial (1986)Humor and Advertising Effecti…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…Cognitive mastery and children's humor. (1974)Cognitive mastery and childre…The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn? (2019)The emergence of a half-centu…Explaining the use and effects of humour in advertising: an evolutionary perspective (2017)Explaining the use and effect…When New Commercials Do Not Meet Expectations (2014)When New Commercials Do Not M…The Rites Of Passage (1961)How To Do Things With Words (1975)Possessions and the Extended Self (1988)Focus Groups as Qualitative Research (1997)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Course in General Linguistics (2017)The Principles of Psychology (1891)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A circumplex model of affect. (1980)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Self-efficacy: Toward a unifying theory of behavioral change. 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(2002)The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations (2003)Beyond national culture: implications of cultural dynamics for consumer research (2006)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Conservation of Resources in the Organizational Context: The Reality of Resources and Their Consequences (2017)
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References

  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1999The Role of Emotions in Marketing3,295 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 2000The Relationships between Culture and Service Quality Perceptions798 cited
  • 1998Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures560 cited
  • 1993Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis350 cited
  • 1996Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions347 cited
  • 1999Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor336 cited
  • 2000The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising301 cited
  • 2003When Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor178 cited
  • 2003A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory122 cited
  • 1974Cognitive mastery and children's humor.103 cited
  • 1990Consumer Response to Humor in Advertising: A Series of Field Studies Using Behavioral Observation101 cited
  • 1986Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial

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  • 2019The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?53 cited
  • 2017Explaining the use and effects of humour in advertising: an evolutionary perspective52 cited
  • 2014When New Commercials Do Not Meet Expectations14 cited