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Tourist mental-imagery processing: Attention and arousal
16 references·2 citing·46 second hop
Tourist mental-imagery processing: Attention and arousal (2014)Tourist mental-imagery processing: Attent…Journal of Destination Marketing & Management (2012)Journal of Destination Market…The Effectiveness of Branded Mobile Phone Apps (2011)The Effectiveness of Branded …Spreading the Virus (2011)Spreading the VirusDesigning persuasive destination websites: A mental imagery processing perspective (2011)Designing persuasive destinat…The long tail of destination image and online marketing (2010)The long tail of destination …How different information types affect viewer’s attention on internet advertising (2010)How different information typ…Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric? (2007)Visual Metaphor in Advertisin…The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements (2001)The Effects of Message Valenc…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes (1997)Effects of Print Ad Pictures …The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory (1995)The effects of emotional arou…The Generation and Consequences of Communication-Evoked Imagery (1992)The Generation and Consequenc…An Imagery-Processing View of the Role of Pictures in Print Advertisements (1991)An Imagery-Processing View of…Mental Representations: A Dual Coding Approach (1986)Mental Representations: A Dua…The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…Attitude Change through Visual Imagery in Advertising (1980)Attitude Change through Visua…Effects of haptic cues on consumers' online hotel booking decisions: The mediating role of mental imagery (2019)Effects of haptic cues on con…A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising (2017)A Comparative Analysis of Sel…Beyond Bipolar Conceptualizations and Measures: The Case of Attitudes and Evaluative Space (1997)The Experience of Emotion (2006)Viral Advertising in Social Media (2011)A Decade of Online Advertising Research: What We Learned and What We Need to Know (2019)Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post (2020)Communication and Persuasion (1986)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)To App or Not to App: Engaging Consumers via Branded Mobile Apps (2013)The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior (2015)Marketing research on Mobile apps: past, present and future (2021)Statistical principles in experimental design. 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Reviewing 20 Years of Emotion Measurement in Advertising (2006)Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Cognitive Psychology and Information Processing: An Introduction (1979)The media equation: how people treat computers, television, and new media like real people and places (1997)The effects of production pacing and arousing content on the information processing of television messages (1999)The New Videomalaise: Effects of Televised Incivility on Political Trust (2005)Social and Heuristic Approaches to Credibility Evaluation Online (2010)Credibility and trust of information in online environments: The use of cognitive heuristics (2013)Effects of Self-Referencing on Persuasion (1995)Guilt appeals in advertising: What are their effects? 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References

  • 1986Mental Representations: A Dual Coding Approach5,111 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 1983The Information Processing of Pictures in Print Advertisements584 cited
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  • 1992The Generation and Consequences of Communication-Evoked Imagery388 cited
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  • 2007Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?

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218 cited
  • 2010How different information types affect viewer’s attention on internet advertising158 cited
  • Cited by

    • 2017A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising115 cited
    • 2019Effects of haptic cues on consumers' online hotel booking decisions: The mediating role of mental imagery113 cited