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Emotionale Gestaltung der Werbung für Investmentfonds: Die Affekt-Heuristik bei der Risiko-Rendite-Wahrnehmung privater Kapitalanleger
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Emotionale Gestaltung der Werbung für Investmentfonds: Die Affekt-Heuristik bei der Risiko-Rendite-Wahrnehmung privater Kapitalanleger (2008)Emotionale Gestaltung der Werbung für Inv…Beyond greed and fear: understanding behavioral finance and the psychology of investing (2003)Beyond greed and fear: unders…Rational actors or rational fools: implications of the affect heuristic for behavioral economics (2002)Rational actors or rational f…Risk as feelings. (2001)Risk as feelings.Risk as feelings. (2001)Risk as feelings.Affect Monitoring and the Primacy of Feelings in Judgment (2001)Affect Monitoring and the Pri…Truth in Mutual Fund Advertising: Evidence on Future Performance and Fund Flows (2000)Truth in Mutual Fund Advertis…The affect heuristic in judgments of risks and benefits (2000)The affect heuristic in judgm…Costly Search and Mutual Fund Flows (1998)Costly Search and Mutual Fund…On the reality of cognitive illusions. (1996)On the reality of cognitive i…Handbook of marketing scales: multi-item measures for marketing and consumer behavior research (1993)Handbook of marketing scales:…The Impact of Feelings on Ad-Based Affect and Cognition (1989)The Impact of Feelings on Ad-…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Judgment under Uncertainty: Heuristics and Biases (1975)Judgment under Uncertainty: H…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)On the psychology of prediction. (1973)The Framing of Decisions and the Psychology of Choice (1981)Advances in prospect theory: Cumulative representation of uncertainty (1992)A circumplex model of affect. (1980)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Feeling and thinking: Preferences need no inferences. (1980)A perspective on judgment and choice: Mapping bounded rationality. (2003)Maps of Bounded Rationality: Psychology for Behavioral Economics (2003)THE PERFORMANCE OF MUTUAL FUNDS IN THE PERIOD 1945–1964 (1968)Risk, Return, and Equilibrium: Empirical Tests (1973)On Persistence in Mutual Fund Performance (1997)Herding and Feedback Trading by Institutional and Individual Investors (1999)Mutual Fund Flows and Performance in Rational Markets (2004)Asset Fire Sales (and Purchases) in Equity Markets (2005)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Advertising Value and Advertising on the Web (1996)Prospect Theory: An Analysis of Decision under Risk (1979)Understanding Attitudes and Predicting Social Behavior (1980)Prospect theory: An analysis of decision under risk (1988)Gender Differences in Preferences (2009)Experimental practices in economics: A challenge for psychologists? (2000)Social Mood and Financial Economics (2005)Toward a Theory of Behavioral Operations (2008)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)What Makes Online Content Viral? (2011)The impact of sleep deprivation on decision making: A review. (2000)Investor Psychology and Asset Pricing (2001)Models of ecological rationality: The recognition heuristic. (2002)Development of NASA-TLX (Task Load Index): Results of Empirical and Theoretical Research (1988)Epistemic Injustice (2007)
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References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
  • 2001Risk as feelings.5,949 cited
  • 1998Costly Search and Mutual Fund Flows3,217 cited
  • 2000The affect heuristic in judgments of risks and benefits2,870 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1996On the reality of cognitive illusions.1,466 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 2003Beyond greed and fear: understanding behavioral finance and the psychology of investing773 cited
  • 1993Handbook of marketing scales: multi-item measures for marketing and consumer behavior research637 cited
  • 1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
  • 2002Rational actors or rational fools: implications of the affect heuristic for behavioral economics580 cited
  • 2000Truth in Mutual Fund Advertising: Evidence on Future Performance and Fund Flows540 cited
  • 2001Risk as feelings.538 cited

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  • 2001Affect Monitoring and the Primacy of Feelings in Judgment521 cited
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