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Surface‐structure transformations and advertising slogans: The case for moderate syntactic complexity
16 references·13 citing·32 second hop
Surface‐structure transformations and advertising slogans: The case for moderate syntactic complexity (2002)Surface‐structure transformations and adv…Information Processing Research in Advertising (2026)Information Processing Resear…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…The science of words . By George A. Miller Rev. edn. New York: Scientific American Library, 1996. Pp. ix, 276. (1997)The science of words . By Geo…Communication, social cognition, and affect (1988)Communication, social cogniti…Communication and Persuasion (1986)Communication and PersuasionLectures on government and binding . By Noam Chomsky. (Studies in generative grammar, 9.) Dordrecht, Holland, & Cinnaminson, NJ: Foris, 1981. Pp. 371. Cloth f 90.00, paper f 50.00. - Some concepts and consequences of the theory of government and binding . By Noam Chomsky. (Linguistic Inquiry monographs, 6.) Cambridge, MA: MIT Press, 1982. Pp. 110. Cloth $20.00, paper $7.95. (1984)Lectures on government and bi…Effects of need for cognition on message evaluation, recall, and persuasion. (1983)Effects of need for cognition…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Rules and Representations. (1982)Rules and Representations.Rules and representations (1980)Rules and representationsIssue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. 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References

  • 1964ASPECTS OF THE THEORY OF SYNTAX13,579 cited
  • 1957Syntactic Structures7,857 cited
  • 1986Communication and Persuasion5,214 cited
  • 1984Lectures on government and binding . By Noam Chomsky. (Studies in generative grammar, 9.) Dordrecht, Holland, & Cinnaminson, NJ: Foris, 1981. Pp. 371. Cloth f 90.00, paper f 50.00. - Some concepts and consequences of the theory of government and binding . By Noam Chomsky. (Linguistic Inquiry monographs, 6.) Cambridge, MA: MIT Press, 1982. Pp. 110. Cloth $20.00, paper $7.95.5,136 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
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  • 1980Rules and representations2,935 cited
  • 1968Language and the mind2,850 cited
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  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
  • 1983Effects of need for cognition on message evaluation, recall, and persuasion.849 cited
  • 1988Communication, social cognition, and affect534 cited
  • 1966Grammatical transformations and sentence comprehension in childhood and adulthood

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472 cited
  • 2026Information Processing Research in Advertising235 cited
  • 1997The science of words . By George A. Miller Rev. edn. New York: Scientific American Library, 1996. Pp. ix, 276.200 cited
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    • 2021On the Uselessness of the Distinction between Ideal and Non-Ideal Theory (at least in the Philosophy of Language)48 cited
    • 2004The Effects of Sentence‐Level Context, Prior Word Knowledge, and Need for Cognition on Information Processing of Technical Language in Print Ads39 cited
    • 2004Cognitive and attitudinal effects of technical advertising copy: the roles of gender, self-assessed and objective consumer knowledge36 cited
    • 2007Diagnostic Advertising Content and Individual Differences: Testing a Resource-Matching Perspective with a Taiwanese Sample32 cited
    • 2010Are low‐literate and high‐literate consumers different? Applying resource‐matching theory to ad processing across literacy levels28 cited
    • 2013THE IMPORTANCE OF ADVERTISING SLOGANS AND THEIR PROPER DESIGNING IN BRAND EQUITY21 cited
    • 2017Overcoming Communication Challenges: Can Taking the Specialist's Perspective Improve Auditors' Critical Evaluation and Integration of the Specialist's Work?17 cited
    • 2015An Analysis of the Syntactic Complexity in Service Corporation Brand Slogans16 cited
    • 2016Insidious Effects of Syntactic Complexity: Are Ads Targeting Older Adults Too Complex to Remember?16 cited
    • 2011Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)’s Advertising Guidance: Provision and Readability of Advertising Disclosure16 cited
    • 2009Memory issues pertaining to social marketing messages about behavior enactment versus non‐enactment8 cited