Integrating scenarios into strategic planning at Royal Dutch/Shell

Paul J. H. Schoemaker · Cornelius A. J. M. van der Heijden

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Strategic Planning and Analysis Business Strategies and Innovation Management and Organizational Practices

Abstract

Shell developed a number of new methodologies to make scenario planning more meaningful to line managers. It also took steps to integrate the learning that takes place at the SBU level into the Group Planning System.

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1993Multiple scenario development: Its conceptual and behavioral foundation

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