this work references cited by second hopReferences
- 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
- 1973Uses and Gratifications Research4,002 cited
- 1968The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign2,414 cited
- 1956Personal Influence: The Part Played by People in the Flow of Mass Communications2,157 cited
- 1956Personal Influence: The Part Played by People in the Flow of Mass Communications1,880 cited
- 1945The people's choice: How the voter makes up his mind in a presidential campaign.1,827 cited
- 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
- 1957The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis1,547 cited
- 2002Cross-cutting Social Networks: Testing Democratic Theory in Practice1,066 cited
- 2002The Uses-and-Gratifications Perspective of Media Effects882 cited
- 1995PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE797 cited
- 1996Opinion Leaders and Opinion Seekers: Two New Measurement Scales738 cited
- 2006Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences644 cited
- 1987Audience Activity and Soap Opera Involvement A Uses and Effects Investigation637 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work