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Estimating the Duplicated Audience of Media Vehicles in National Advertising Schedules
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Estimating the Duplicated Audience of Media Vehicles in National Advertising Schedules (1986)Estimating the Duplicated Audience of Med…Selecting network television advertising schedules (1985)Selecting network television …A Beta Binomial Network TV Exposure Model Using Limited Data (1985)A Beta Binomial Network TV Ex…The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules (1984)The Mixed-Media Dirichlet Mul…The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules (1984)The Mixed-Media Dirichlet Mul…How Media Directors View Reach/Frequency Estimation (1982)How Media Directors View Reac…Predicting Audience Exposure to Spot TV Advertising Schedules (1977)Predicting Audience Exposure …ADMOD: An Advertising Decision Model (1976)ADMOD: An Advertising Decisio…ADMOD: An Advertising Decision Model (1975)ADMOD: An Advertising Decisio…Advertising Planning: Mathematical Models in Advertising Media Planning (1973)Advertising Planning: Mathema…A Media Planning Calculus (1969)A Media Planning CalculusA Computer Simulation Model for Selecting Advertising Schedules (1969)A Computer Simulation Model f…A Heuristic Program for Locating Warehouses (1963)A Heuristic Program for Locating Warehouses (1976)Exceptional Paper—Location of Bank Accounts to Optimize Float: An Analytic Study of Exact and Approximate Algorithms (1977)Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions (1992)Media Models and Advertising Effects: Conceptualization and Theoretical Implications (1995)A Household-Level Television Advertising Exposure Model (1997)An Operations-Research Study of Sales Response to Advertising (1957)BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities (1976)Advertising Pulsing Policies for Generating Awareness for New Products (1986)Use of Consumer Panels for Brand-Share Prediction (1968)Repetition in Media Models: A Laboratory Technique (1971)How Leading Advertising Agencies Perceive Effective Reach and Frequency (1985)Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems (2010)Mathematical models and marketing management (1964)Advances in Media Decision Models (1990)Using service quality data for competitive marketing decisions (2000)The Measurement of Advertising Involvement (1966)The Shape of the Advertising Response Function (1999)Beyond Effective Frequency Evaluating media schedules using frequency value planning (2002)The Power of Reach and Frequency in the Age of Digital Advertising (2010)A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness (1979)Children's Perceptions of Characters: Human versus Animate Assessing Implications for Children's Advertising (1985)A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the “Duplication of Viewing Law” (1991)Functional equivalence in cross‐cultural consumer behavior: Gift giving in Japan and the United States (1988)Television Exposure: Programs vs. Advertising (1991)Estimating the Impact of Advertising Media Plans: Media Executives Describe Weighting and Timing Factors (1986)Decision Support for Media Selection Using the Analytic Hierarchy Process (1992)OR PRACTICE—Scheduling of Dynamic In-Game Advertising (2011)
this work references cited by second hop

References

  • 1969A Media Planning Calculus257 cited
  • 1977Predicting Audience Exposure to Spot TV Advertising Schedules62 cited
  • 1984The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules59 cited
  • 1976ADMOD: An Advertising Decision Model49 cited
  • 1982How Media Directors View Reach/Frequency Estimation48 cited
  • 1969A Computer Simulation Model for Selecting Advertising Schedules47 cited
  • 1973Advertising Planning: Mathematical Models in Advertising Media Planning34 cited
  • 1984The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules32 cited
  • 1975ADMOD: An Advertising Decision Model29 cited
  • 1985Selecting network television advertising schedules27 cited
  • 1985A Beta Binomial Network TV Exposure Model Using Limited Data22 cited

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