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Customer lifetime value modeling and its use for customer retention planning

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References

1993Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models299 cited

Cited by

2006The impact of customer relationship characteristics on customer switching behavior88 cited
2007The 2005 ISMS Practice Prize Winner—Customer Equity and Lifetime Management (CELM) Finnair Case Study44 cited
2009Business Intelligence from Voice of Customer33 cited
2004An SVM based churn detector in prepaid mobile telephony29 cited
2009A study on the applications of data mining techniques to enhance customer lifetime value28 cited
2021Applied Big Data Analysis to Build Customer Product Recommendation Model25 cited
2010Customer churn prediction – a case study in retail banking24 cited
2006Customer churn analysis - a case study23 cited
2018Customer retention in freemium applications20 cited
2019Effect of Friends’ Churn on Consumer Behavior in Mobile Networks18 cited
2005Applicability of Customer Churn Forecasts in a Non-Contractual Setting17 cited

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