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Retailers' Multichannel and Price Advertising Strategies

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References

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2010“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers506 cited
1994Retail Pricing and Advertising Strategies434 cited
2000Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels285 cited
1995Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price

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242 cited

2006On manufacturers complementing the traditional retail channel with a direct online channel214 cited

1995Signalling Price Image Using Advertised Prices158 cited

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