SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Demonstrating Effectiveness in Public Relations: Goals, Objectives, and Evaluation
2 references·16 citing·52 second hop
Demonstrating Effectiveness in Public Relations: Goals, Objectives, and Evaluation (1998)Demonstrating Effectiveness in Public Rel…Toward a Concept and Theory of Organization-Public Relationships (1997)Toward a Concept and Theory o…Program evaluation and the roles of practitioners (1984)Program evaluation and the ro…Science Communication Training in North America: Preparing Whom to Do What With What Effect? (2020)Science Communication Trainin…Strategic science communication as planned behavior: Understanding scientists’ willingness to choose specific tactics (2019)Strategic science communicati…How do CEOs communicate on Twitter? A comparative study between Fortune 200 companies and top startup companies (2019)How do CEOs communicate on Tw…Communication evaluation and measurement (2017)Communication evaluation and …Qualitative Interviews With Science Communication Trainers About Communication Objectives and Goals (2016)Qualitative Interviews With S…Can public relations improve the workplace? Measuring the impact of stewardship on the employer-employee relationship (2013)Can public relations improve …Strategic Orientation of Communication Professionals in Europe (2011)Strategic Orientation of Comm…Public Relations as a Maturing Discipline: An Update on Research Networks (2010)Public Relations as a Maturin…Trust and Relational Commitment in Corporate Crises: The Effects of Crisis Communicative Strategy and Form of Crisis Response (2008)Trust and Relational Commitme…Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance From an Agenda-Building and Agenda-Setting Perspective (2007)Understanding Influence on Co…Mutual benefit as outcome indicator: Factors influencing perceptions of benefit in organization–public relationships (2006)Mutual benefit as outcome ind…A Practical Model for Ethical Decision Making in Issues Management and Public Relations (2005)A Practical Model for Ethical…Rediscovering what PR managers do: Rethinking the measurement of managerial behaviour in the public relations context (2004)Rediscovering what PR manager…Merck and AIDS activists: engagement as a framework for extending issues management (2003)Merck and AIDS activists: eng…Measuring the Economic Value of Public Relations (2001)Measuring the Economic Value …Time as an Indicator of the Perceptions and Behavior of Members of a Key Public: Monitoring and Predicting Organization-Public Relationships (1999)Time as an Indicator of the P…Theories of Human Communication (1978)Relationship management in public relations: dimensions of an organization-public relationship (1998)The Effect of Web Characteristics on Relationship Building (2003)Corporate Philanthropy and Corporate Community Relations: Measuring Relationship-Building Results (2005)Social Exchange Theory (2006)Toward a Model of Political Organization–Public Relationships: Antecedent and Cultivation Strategy Influence on Citizens' Relationships with Political Parties (2010)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The Social Psychology of Organizations. (1979)The Commitment-Trust Theory of Relationship Marketing (1994)Safeguarding reputation through strategic, integrated and situational crisis communication management (2011)A new approach for measuring corporate reputation (2014)Linking Authenticity in CSR Communication to Organization-Public Relationship Outcomes: Integrating Theories of Impression Management and Relationship Management (2021)The Structure of Scientific Revolutions (1963)Culture's Consequences: International Differences in Work-Related Values. (1983)Cultures and Organizations: Software of the Mind. (1993)The Status of Online Public Relations Research: An Analysis of Published Articles in 1992–2009 (2012)A bibliometric analysis of knowledge development in smart tourism research (2019)Status of internal communication research in public relations: An analysis of published articles in nine scholarly journals from 1970 to 2019 (2020)The Agenda-Setting Function of Mass Media (1972)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Setting the agenda: the mass media and public opinion (2005)Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation (2010)The impact of leadership style and employee empowerment on perceived organizational reputation (2013)“Fake News” and Emerging Online Media Ecosystem: An Integrated Intermedia Agenda-Setting Analysis of the 2016 U.S. Presidential Election (2018)The Practice of Social Research (1989)Testing Structural Equation Models. (1995)Principles and Practice of Structural Equation Modeling (1998)Symbolic or Behavioral Management? Corporate Reputation in High-Emission Industries (2007)Return on investment (ROI) of international public relations: A country-level analysis (2009)Mixed-methods: measurement and evaluation among investor relations officers (2014)Naturalistic inquiry (1985)Handbook of Qualitative Research (1994)Qualitative Data Analysis: An Expanded Sourcebook (1994)Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners (2011)Government Communication: An Emerging Field in Political Communication Research (2012)Using Twitter as a means of coping with emotions and uncontrollable crises (2014)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Science communication training: what are we trying to teach? (2017)Reassessing the Variables Used to Measure Public Perceptions of Scientists (2020)The Evolving Field of Risk Communication (2020)The balanced scorecard: Translating strategy into action (1997)Strategic Planning for Public Relations (2004)Beyond the hype: Big data concepts, methods, and analytics (2014)How communication departments contribute to corporate success (2018)Transformación digital de los departamentos de relaciones públicas y comunicación de una muestra de empresas españolas (2020)Evaluation und Controlling der Unternehmenskommunikation (2022)Public Relations Practitioner Role Enactment at the Senior Management Level Within U.K. Companies (2000)Reflective Communication Management, Future Ways for Public Relations Research (2005)The evolution of public relations measurement and evaluation (2012)How activist organizations are using the Internet to build relationships (2001)Public Relations: State of the Field (2004)Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes (2006)
this work references cited by second hop

References

  • 1997Toward a Concept and Theory of Organization-Public Relationships531 cited
  • 1984Program evaluation and the roles of practitioners143 cited

Cited by

  • 2007Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance From an Agenda-Building and Agenda-Setting Perspective266 cited
  • 2016Qualitative Interviews With Science Communication Trainers About Communication Objectives and Goals117 cited
  • 2010Public Relations as a Maturing Discipline: An Update on Research Networks113 cited
  • 2008Trust and Relational Commitment in Corporate Crises: The Effects of Crisis Communicative Strategy and Form of Crisis Response113 cited
  • 2005A Practical Model for Ethical Decision Making in Issues Management and Public Relations113 cited
  • 1999Time as an Indicator of the Perceptions and Behavior of Members of a Key Public: Monitoring and Predicting Organization-Public Relationships98 cited
  • 2017Communication evaluation and measurement87 cited
  • 2001Measuring the Economic Value of Public Relations81 cited
  • 2019How do CEOs communicate on Twitter? A comparative study between Fortune 200 companies and top startup companies76 cited
  • 2004Rediscovering what PR managers do: Rethinking the measurement of managerial behaviour in the public relations context72 cited
  • 2019Strategic science communication as planned behavior: Understanding scientists’ willingness to choose specific tactics

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

69 cited
  • 2003Merck and AIDS activists: engagement as a framework for extending issues management68 cited
  • 2020Science Communication Training in North America: Preparing Whom to Do What With What Effect?65 cited
  • 2006Mutual benefit as outcome indicator: Factors influencing perceptions of benefit in organization–public relationships62 cited
  • 2013Can public relations improve the workplace? Measuring the impact of stewardship on the employer-employee relationship59 cited
  • 2011Strategic Orientation of Communication Professionals in Europe57 cited