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Marketing in the public sector: Inappropriate or merely difficult?

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References

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2018Organizational Identity, Image, and Reputation: Examining the Influence on Perceptions of Employer Attractiveness in Public Sector Organizations69 cited
2005Transferring “Marketing Knowledge” to the Nonprofit Sector65 cited
2005WHEN ARTS MET MARKETING31 cited
2015When Arts Met Marketing: Arts Marketing Theory Embedded in Romanticism29 cited
2010Public sector marketing, political science and the science of public administration: the evolution of a transdisciplinary dialogue26 cited
2012The Relevance and Efficacy of Marketing in Public and Non-Profit Service Management

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26 cited

2015La marque publique entre nouvelles pratiques et valeurs publiques15 cited

2012The Public Service Offering and its Influence on Marketing Priorities in Local Government Organizations11 cited

1999Marketing: A new organising principle for local government?9 cited

1997Marketing and the church: Should god be sold or found?8 cited

2015The public brand between new practices and public values7 cited