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Building successful brands: The strategic options

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References

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2007Market orientation versus innovative culture: two routes to superior brand performance239 cited
2009The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance216 cited
1991Brand‐building in the 1990s198 cited
2005City branding: Can goods and services branding models be used to brand cities?196 cited

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2013The effect of strategic orientations on business performance in SMEs185 cited

2007The Relationships of Customer-Perceived Value, Satisfaction, Loyalty and Behavioral Intentions168 cited

2005A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships165 cited

2007Host Image and Destination Personality145 cited

2010Place branding research: A cross-disciplinary agenda and the views of practitioners143 cited

1994Managing Brand Portfolios: How the Leaders Do It131 cited

2004Positioning and branding your organisation127 cited

2011Franchise branding: an organizational identity perspective124 cited