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Cited by

• 2019The moderating role of personal cultural values on consumer ethnocentrism in developing countries: The case of Brazil and Russia87 cited
• 1998Young fashion leaders’ and followers’ attitudes toward American and imported apparel82 cited
• 1989Attitudes Toward Imported and Domestic Apparel Among College Students: The Fishbein Model and External Variables72 cited
• 2010Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans68 cited
• 1995Underlying Determinants of Clothing Quality: The Consumers' Perspective67 cited
• 2005Consumer attitude toward US versus domestic apparel in Taiwan66 cited
• 2001Effects of product image at three stages of the consumer decision process for apparel products: alternative evaluation, purchase and post‐purchase56 cited
• 2000Consumer ethnocentrism, product necessity and quality perceptions of Russian consumers49 cited
• 1990Perceived Quality and Predicted Price: Use of the Minimum Information Environment in Evaluating Apparel44 cited
• 1994Categorization of the Quality Concept41 cited
• 1995Decision support for global marketing strategies: the effect of country of origin on product evaluation39 cited
• 1986Store Status and Country of Origin as Information Cues: Consumer's Perception of Sweater Price and Quality37 cited
• 2013On What Do Consumer Product Preferences Depend? Determining Domestic versus Foreign Product Preferences in an Emerging Economy Market