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A repositioning strategy for olive oil in the UK market
8 references·10 citing·45 second hop
A repositioning strategy for olive oil in the UK market (2002)A repositioning strategy for olive oil in…Consumer preferences for wine attributes: a conjoint approach (1997)Consumer preferences for wine…THE APPLICATION OF CLUSTER ANALYSIS IN STRATEGIC MANAGEMENT RESEARCH: AN ANALYSIS AND CRITIQUE (1996)THE APPLICATION OF CLUSTER AN…Danish consumers' attitudes to the functional and environmental characteristics of food packaging (1996)Danish consumers' attitudes t…Positioning: The Battle for Your Mind (1992)Positioning: The Battle for Y…Contemporary Marketing Research (1992)Contemporary Marketing Resear…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Commercial Use of Conjoint Analysis: A Survey (1982)Commercial Use of Conjoint An…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…The effects of person-related and environmental factors on consumers' decision-making in agri-food markets: The case of olive oils (2018)The effects of person-related…Why Do We Buy Traditional Foods? 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this work references cited by second hop

References

  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1996THE APPLICATION OF CLUSTER ANALYSIS IN STRATEGIC MANAGEMENT RESEARCH: AN ANALYSIS AND CRITIQUE2,383 cited
  • 1982Commercial Use of Conjoint Analysis: A Survey694 cited
  • 1992Positioning: The Battle for Your Mind458 cited
  • 1997Consumer preferences for wine attributes: a conjoint approach221 cited
  • 1992Contemporary Marketing Research218 cited
  • 1996Danish consumers' attitudes to the functional and environmental characteristics of food packaging141 cited

Cited by

  • 2015What attributes of extra virgin olive oil are really important for consumers: a meta-analysis of consumers’ stated preferences93 cited
  • 2010Consumers' intentions of buying own‐label premium food products78 cited
  • 2016Preference for olive oil consumption in the Spanish local market46 cited
  • 2009Factors influencing olive oil brand choice in Spain: an empirical analysis using scanner data46 cited
  • 2007Revisitando o posicionamento em marketing28 cited
  • 2016Why Do We Buy Traditional Foods?27 cited
  • 2018

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The effects of person-related and environmental factors on consumers' decision-making in agri-food markets: The case of olive oils
25 cited
  • 2008Exploring Japanese olive oil consumer behavior22 cited
  • 2015Visualization and purchase14 cited
  • 2015Nothing Tastes as Local: Jordanians’ Perceptions of Buying Domestic Olive Oil13 cited