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Advertising Message Involvement: The Role of Enduring and Situational Factors

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
1985Measuring the Involvement Construct6,012 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1987Dimensions of Consumer Expertise4,373 cited
1974Self-monitoring of expressive behavior.3,416 cited
1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
2014Cognitive Responses in Persuasion1,202 cited
1989Managing What Consumers Learn from Experience1,115 cited
1984Audience Involvement in Advertising: Four Levels1,017 cited
1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
1954Research Methods in the Behavioral Sciences

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708 cited

1989Information Processing from Advertisements: Toward an Integrative Framework653 cited

Cited by

2005The Role of Involvement in Country-of-Origin Effects on Product Evaluation58 cited
2015Quantifying the effect of sponsor awareness and image on the sports involvement–purchase intention relationship51 cited
2004Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement40 cited
2016Message involvement and attitude towards green advertisements35 cited
2013Assessing the cross-cultural applicability of tailored advertising34 cited
2010Making unique choices or being like others: How priming self-concepts influences advertising effectiveness34 cited
2011Investigating the role of enduring and situational involvement with the program context on advertising effectiveness26 cited
2012The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising20 cited
2021Is Creative Description Always Effective in Purchase Intention? The Construal Level Theory as a Moderating Effect17 cited
2020Positive or negative vibes: Does mood affect consumer response to controversial advertising?16 cited
2007Attitude towards fashion advertisements with political content: impacts of opinion leadership and perception of advertisement message16 cited
2011Effects of content class with endorsement and information relevancy on purchase intention16 cited
2020Effect of skepticism and message abstractness on cause-related marketing campaign evaluation: The mediating role of message engagement14 cited
2019When and why vivid description is effective: The role of message involvement and utilitarian attitude14 cited
2008Message framing: keeping practitioners in the picture13 cited
2013Clarifying the Relationship between Involvement Variables and Advertising Effectiveness among Young People12 cited