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Strategic marketing in Chinese manufacturing companies
16 references·0 citing·42 second hop
Strategic marketing in Chinese manufacturing companies (2008)Strategic marketing in Chinese manufactur…Market-Led Strategic Change (2016)Market-Led Strategic ChangeMarketing planning, market orientation and business performance (2003)Marketing planning, market or…Research methods in anthropology: qualitative and quantitative approaches (2002)Research methods in anthropol…Online Surveys in Marketing Research (2002)Online Surveys in Marketing R…Marketing and competitive performance: an empirical study (1998)Marketing and competitive per…Technical entrepreneurship, strategic awareness and corporate transformation in small high-tech firms (1996)Technical entrepreneurship, s…Measuring market orientation: A multi‐factor, multi‐item approach (1994)Measuring market orientation:…Organizational alignment as competitive advantage (1992)Organizational alignment as c…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Strategy and the “Business Portfolio” (1990)Strategy and the “Business Po…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Marketing Plans: How to Prepare Them, How to Use Them (1989)Marketing Plans: How to Prepa…Strategic Market Management (1984)Strategic Market ManagementMeasuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit (1984)Measuring organizational perf…Strategy and the “business portfolio” (1977)Strategy and the “business po…Mail and Telephone Surveys: The Total Design Method. (1979)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Research Methods for Business Students (2003)How Low Should You Go? Low Response Rates and the Validity of Inference in IS Questionnaire Research (2006)Comparing response rates in e-mail and paper surveys: A meta-analysis (2008)Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons (2008)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Review of Psychometric theory (2nd ed.). (1979)Developing a better measure of market orientation (1998)A synthesis of contemporary market orientation perspectives (2001)Learning orientation and market orientation (2005)Coefficient Alpha and the Internal Structure of Tests (1951)Generalized expectancies for internal versus external control of reinforcement. (1966)A resource‐based view of the firm (1984)Culture and Congruence: The Fit Between Management Practices and National Culture (1996)Destination Competitiveness: Determinants and Indicators (2003)Dynamic capabilities, environmental dynamism, and competitive advantage: Evidence from China (2012)Statistical principles in experimental design. (1962)MANAGERIAL TIES AND FIRM PERFORMANCE IN A TRANSITION ECONOMY: THE NATURE OF A MICRO-MACRO LINK. (2000)Linking two dimensions of entrepreneurial orientation to firm performance (2001)Research in Organizational Behavior (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Market Orientation: Antecedents and Consequences (1993)The Discovery of Grounded Theory (2017)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)The Comparative Advantage Theory of Competition (1995)The role of dynamic capabilities in e-business transformation (2003)A stakeholder approach to relationship marketing strategy (2005)Understanding and profitably managing customer loyalty (2008)Techniques to Identify Themes (2003)A Qualitative Framework for Collecting and Analyzing Data in Focus Group Research (2009)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 2002Research methods in anthropology: qualitative and quantitative approaches5,638 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1984Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit3,337 cited
  • 1984Strategic Market Management1,271 cited
  • 1992Organizational alignment as competitive advantage872 cited
  • 1994Measuring market orientation: A multi‐factor, multi‐item approach603 cited
  • 2002Online Surveys in Marketing Research595 cited
  • 1989Marketing Plans: How to Prepare Them, How to Use Them340 cited
  • 1977Strategy and the “business portfolio”269 cited
  • 2016Market-Led Strategic Change260 cited
  • 1990Strategy and the “Business Portfolio”186 cited
  • 1998Marketing and competitive performance: an empirical study168 cited
  • 2003Marketing planning, market orientation and business performance147 cited

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  • 1996Technical entrepreneurship, strategic awareness and corporate transformation in small high-tech firms111 cited
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