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Brand Performance Volatility from Marketing Spending
16 references·2 citing·42 second hop
Brand Performance Volatility from Marketing Spending (2015)Brand Performance Volatility from Marketi…In Search of the Bullwhip Effect (2007)In Search of the Bullwhip Eff…Integrating Theories of Motivation (2006)Integrating Theories of Motiv…Customer Satisfaction, Cash Flow, and Shareholder Value (2005)Customer Satisfaction, Cash F…An Empirical Model of Advertising Dynamics (2003)An Empirical Model of Adverti…Range‐Based Estimation of Stochastic Volatility Models (2002)Range‐Based Estimation of Sto…Capital markets research in accounting (2001)Capital markets research in a…The determinants and implications of corporate cash holdings (1999)The determinants and implicat…Information Distortion in a Supply Chain: The Bullwhip Effect (1997)Information Distortion in a S…Market response models: Econometric and time series analysis (1991)Market response models: Econo…Market Response Models: Econometric and Time Series Analysis (1989)Market Response Models: Econo…Inventories and the volatility of production (1986)Inventories and the volatilit…The Production and Inventory Behavior of the American Automobile Industry (1982)The Production and Inventory …Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Optimal Advertising and Optimal Quality (1976)Optimal Advertising and Optim…Work and motivation (1964)Work and motivationOptimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Models for the Financial-Performance Effects of Marketing (2017)Models for the Financial-Perf…Unveiling the relationship between the transaction timing, spending and dropout behavior of customers (2014)Unveiling the relationship be…Zero defections: quality comes to services. (1990)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Earnings, Book Values, and Dividends in Equity Valuation* (1995)Customer Satisfaction and Stock Prices: High Returns, Low Risk (2005)A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics (2006)The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance (2006)Prospect Theory: An Analysis of Decision under Risk (1979)The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)The nature of procrastination: A meta-analytic and theoretical review of quintessential self-regulatory failure. (2007)Older workers' motivation to continue to work: five meanings of age (2008)Age and work‐related motives: Results of a meta‐analysis (2011)Risk, Return, and Equilibrium: Empirical Tests (1973)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Corporate financing and investment decisions when firms have information that investors do not have (1984)The theory and practice of corporate finance: evidence from the field (2001)The Cash Flow Sensitivity of Cash (2004)New Evidence on Measuring Financial Constraints: Moving Beyond the KZ Index (2010)The Pricing of Options and Corporate Liabilities (1973)Conditional Heteroskedasticity in Asset Returns: A New Approach (1991)A Closed-Form Solution for Options with Stochastic Volatility with Applications to Bond and Currency Options (1993)There is a risk-return trade-off after all (2005)Volatility forecast comparison using imperfect volatility proxies (2010)Stock Market Volatility and Macroeconomic Fundamentals (2012)Judgment under Uncertainty: Heuristics and Biases (1974)Common risk factors in the returns on stocks and bonds (1993)Econometrics of Event Studies**We thank Espen Eckbo, Jon Lewellen, Adam Kolasinski, and Jay Ritter for insightful comments, and Irfan Safdar and Alan Wancier for research assistance. (2007)Driven to Distraction: Extraneous Events and Underreaction to Earnings News (2009)Investor Inattention and Friday Earnings Announcements (2009)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Self‐determination theory and work motivation (2005)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Does it pay to be different? An analysis of the relationship between corporate social and financial performance (2008)Corporate social responsibility and access to finance (2013)Arcs of integration: an international study of supply chain strategies (2001)DEFINING SUPPLY CHAIN MANAGEMENT (2001)Perspectives in supply chain risk management (2006)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
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References

  • 1964Work and motivation10,436 cited
  • 1997Information Distortion in a Supply Chain: The Bullwhip Effect4,718 cited
  • 1999The determinants and implications of corporate cash holdings3,910 cited
  • 2001Capital markets research in accounting2,575 cited
  • 2002Range‐Based Estimation of Stochastic Volatility Models1,215 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
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  • 2006Integrating Theories of Motivation773 cited
  • 2005Customer Satisfaction, Cash Flow, and Shareholder Value749 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
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  • 1989Market Response Models: Econometric and Time Series Analysis480 cited
  • 2007In Search of the Bullwhip Effect388 cited
  • 1991Market response models: Econometric and time series analysis356 cited
  • 2003An Empirical Model of Advertising Dynamics302 cited
  • 1982The Production and Inventory Behavior of the American Automobile Industry

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  • 2014Unveiling the relationship between the transaction timing, spending and dropout behavior of customers23 cited
  • 2017Models for the Financial-Performance Effects of Marketing10 cited