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Powdered Milk Consumers’ Buying Behavior
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Powdered Milk Consumers’ Buying Behavior (2012)Powdered Milk Consumers’ Buying BehaviorMarketing: An Introduction (2025)Marketing: An IntroductionMarketing Research: An Applied Approach (2000)Marketing Research: An Applie…Consumer Behaviour: A European Perspective (1999)Consumer Behaviour: A Europea…Consumer Behaviour: A European Perspective (1999)Consumer Behaviour: A Europea…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …International Marketing and Export Management (1998)International Marketing and E…LATENT VARIABLES IN BUSINESS LOGISTICS RESEARCH: SCALE DEVELOPMENT AND VALIDATION / (1994)LATENT VARIABLES IN BUSINESS …Awareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Awareness of Sponsorship and …Consumer Behavior: Buying, Having and Being (1993)Consumer Behavior: Buying, Ha…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing Brand Equity (1991)Managing Brand EquityConsumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)Assessing the Impact of Count…Strategic Market Management (1984)Strategic Market ManagementPrinciples of Marketing (1972)Principles of MarketingAlumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orientation on Business Profitability (1990)The Comparative Advantage Theory of Competition (1995)The value concept and relationship marketing (1996)Electronic word-of-mouth in hospitality and tourism management (2007)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)RESEARCH NOTES. STRATEGIC PROACTIVITY AND FIRM APPROACH TO THE NATURAL ENVIRONMENT. (1998)Universities in a competitive global marketplace (2006)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee (2005)Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour (2010)Customer experience management: a critical review of an emerging idea (2010)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Experience Management in Retailing: Understanding the Buying Process (2009)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)
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  • 1991Managing Brand Equity7,170 cited
  • 1972Principles of Marketing5,598 cited
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  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
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  • 1994Awareness of Sponsorship and Corporate Image: An Empirical Investigation462 cited
  • 1998International Marketing and Export Management

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