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The Secret of Television’s Success: Emotional Content or Rational Information?
16 references·6 citing·39 second hop
The Secret of Television’s Success: Emotional Content or Rational Information? (2011)The Secret of Television’s Success: Emoti…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…The ARF Copy Research Validity Project (2000)The ARF Copy Research Validit…Repetitive Advertising and the Consumer (2000)Repetitive Advertising and th…Observations: Building Brand Equity by Managing the Brand’s Relationships (2000)Observations: Building Brand …How Personality Makes a Difference (2000)How Personality Makes a Diffe…Postexperience Advertising Effects on Consumer Memory (1999)Postexperience Advertising Ef…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…Copywriters' Implicit Theories of Communication: An Exploration (1995)Copywriters' Implicit Theorie…Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Public Assessment of TV Adver…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Exposure and affect: Overview…Communication and Persuasion (1986)Communication and PersuasionPragmatics of Human Communication (1975)Pragmatics of Human Communica…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Beyond buying less: A functional matching perspective on sustainable fashion product purchasing (2024)Beyond buying less: A functio…The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products (2023)The role of informational ver…The influence of consumer religiosity on responses to rational and emotional ad appeals (2022)The influence of consumer rel…Can healthcare servicescape affect customer’s attitude? A study of the mediating role of image congruence and moderating role of customer’s prior experience (2016)Can healthcare servicescape a…Brand recognition in television advertising: The influence of brand presence and brand introduction (2014)Brand recognition in televisi…HIV/Aids fear appeal advertisements directed at different market segments: Some considerations for corporate sponsors and NPO’s (2013)HIV/Aids fear appeal advertis…Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). 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this work references cited by second hop

References

  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1975Pragmatics of Human Communication2,883 cited
  • 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 2000How Personality Makes a Difference684 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework653 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 2000Observations: Building Brand Equity by Managing the Brand’s Relationships365 cited
  • 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited
  • 2000The ARF Copy Research Validity Project277 cited
  • 1999Postexperience Advertising Effects on Consumer Memory242 cited
  • 1995Copywriters' Implicit Theories of Communication: An Exploration228 cited

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  • 2000Repetitive Advertising and the Consumer212 cited
  • Cited by

    • 2022The influence of consumer religiosity on responses to rational and emotional ad appeals23 cited
    • 2023The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products17 cited
    • 2014Brand recognition in television advertising: The influence of brand presence and brand introduction16 cited
    • 2024Beyond buying less: A functional matching perspective on sustainable fashion product purchasing15 cited
    • 2016Can healthcare servicescape affect customer’s attitude? A study of the mediating role of image congruence and moderating role of customer’s prior experience14 cited
    • 2013HIV/Aids fear appeal advertisements directed at different market segments: Some considerations for corporate sponsors and NPO’s6 cited