SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Determining advertising budgets for service enterprises
15 references·1 citing·42 second hop
Determining advertising budgets for service enterprises (1996)Determining advertising budgets for servi…Share and Growth Are Not Good Predictors of the Advertising and Promotion/Sales Ratio (1994)Share and Growth Are Not Good…Advertising Effects: More than Short Term (1993)Advertising Effects: More tha…Speculations on the Future of Advertising Research (1992)Speculations on the Future of…Direct response versus image advertising (1992)Direct response versus image …Advertising Effectiveness Research: A Survey of Agencies, Clients and Conflicts (1992)Advertising Effectiveness Res…Benchmarking: the search for industry best practices that lead to superior performance (1989)Benchmarking: the search for …Advertising Budgeting: Process and Structure as Explanatory Variables (1987)Advertising Budgeting: Proces…Creating the corporate future (1982)Creating the corporate futureAre You Overadvertising? (1982)Are You Overadvertising?The Differential Method of Pricing (1979)The Differential Method of Pr…Modern Retailing: Theory and Practice (1978)Modern Retailing: Theory and …Principles of Marketing (1972)Principles of MarketingDefining Advertising Goals for Measured Advertising Results (1964)Defining Advertising Goals fo…Advertising Appropriation Policy (1959)Advertising Appropriation Pol…Kleppners Advertising Procedure (1950)Kleppners Advertising Procedu…Optimizing Room Capacity and Profitability for Hong Kong Hotels (2012)Optimizing Room Capacity and …Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses (1979)Marketing, Strategic Planning and the Theory of the Firm (1982)The Advertising Budgeting Practices of Industrial Marketers (1984)The Status Quo of the Marketing Organisation in UK Retailing: A Neglected Phenomenon (1988)The Power and Politics of Sales Forecasting: Uncertainty Absorption and the Power of the Marketing Department (1989)Internal marketing as a change management tool: A case study in re-branding (2010)A Social Information Processing Approach to Job Attitudes and Task Design (1978)Managing brand equity : capitalizing on the value of a brand name. (1991)Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Measuring the Effects and Effectiveness of Interactive Advertising (2000)What is Creative to Whom and Why? Perceptions in advertising agencies (2003)Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement (2018)Optimal Advertising Policy under Dynamic Conditions (1962)The theory and practice of econometrics (1986)Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Reanalysis (1997)R&D and Promotion in Pharmaceuticals: A Conceptual Framework and Empirical Exploration (2000)Analysis of Panel Data (2003)The Profit Impact of Marketing Strategy Project (2004)An Operations-Research Study of Sales Response to Advertising (1957)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Feature Article—Aggregate Advertising Models: The State of the Art (1979)A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share (1987)Forecasting methods for marketing (1987)Marketing investment decisions in a dynamic duopoly: A model and empirical analysis (1994)A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance (2003)Benchmarking Marketing Capabilities for Sustainable Competitive Advantage (2004)Handbook of Quantitative Science and Technology Research (2005)Comparing the Effectiveness of the Web Site with Traditional Media (1998)Brand recall and brand preference at sponsored golf and tennis tournaments (1999)Sponsorship: perspectives on its strategic role (2003)The Development of the Hierarchy of Effects: An Historical Perspective (1987)Mind-Set Metrics in Market Response Models: An Integrative Approach (2010)Demonstrating the Value of Marketing (2016)Formulating Retail Location Strategy in a Changing Environment (1983)An Assessment of the Mall Intercept as a Data Collection Method (1985)Institutional Change in Retailing: A Review and Synthesis (1987)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Towards a System of Systems Methodologies (1984)Information Technology to Support Electronic Meetings (1988)Problem structuring methods in action (2003)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 1989Benchmarking: the search for industry best practices that lead to superior performance1,645 cited
  • 1982Creating the corporate future803 cited
  • 1964Defining Advertising Goals for Measured Advertising Results297 cited
  • 1950Kleppners Advertising Procedure161 cited
  • 1978Modern Retailing: Theory and Practice138 cited
  • 1992Speculations on the Future of Advertising Research124 cited
  • 1982Are You Overadvertising?46 cited
  • 1994Share and Growth Are Not Good Predictors of the Advertising and Promotion/Sales Ratio41 cited
  • 1987Advertising Budgeting: Process and Structure as Explanatory Variables31 cited
  • 1992Advertising Effectiveness Research: A Survey of Agencies, Clients and Conflicts28 cited
  • 1993Advertising Effects: More than Short Term23 cited
  • 1979The Differential Method of Pricing18 cited
  • 1992Direct response versus image advertising18 cited
  • 1959Advertising Appropriation Policy17 cited

Cited by

  • 2012Optimizing Room Capacity and Profitability for Hong Kong Hotels

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

13 cited