SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Effects of Scheduling on Retention of Advertising Messages
5 references·7 citing·44 second hop
Effects of Scheduling on Retention of Advertising Messages (1985)Effects of Scheduling on Retention of Adv…Policy Styles in Western Europe (1982)Policy Styles in Western Euro…Advertising in America: The consumer view (1969)Advertising in America: The c…Advertising in America: The Consumer View (1969)Advertising in America: The C…The Anthropological Study of Law1 (1965)The Anthropological Study of …The Remembering and Forgetting of Advertising (1959)The Remembering and Forgettin…Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel (2019)Trade-Offs in Online Advertis…Effect of Temporal Spacing between Advertising Exposures: Evidence from Online Field Experiments (2014)Effect of Temporal Spacing be…A Field Test of the Effectiveness of Different Print Layouts: A Mixed Model Field Experiment in Alternative Advertising (2011)A Field Test of the Effective…Selective exposure to television programmes and advertising effectiveness (2003)Selective exposure to televis…Do demographics have an impact on country of origin effects? (1997)Do demographics have an impac…Context Effects of Radio Programming on Cognitive Processing of Embedded Advertisements (1996)Context Effects of Radio Prog…The Concept of “Effective Reach” in Advertising (1992)The Concept of “Effective Rea…The psychology of sex differences (1975)Women, Fire, and Dangerous Things (1987)Women, Fire, and Dangerous Things: What Categories Reveal about the Mind (1988)Country-of-origin and private-label merchandise (2011)Mediation of product design and moderating effects of reference groups in the context of country-of-origin effect of a luxury Brand (2018)A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differences (2022)The division of labor in society (1935)The Concept of Law (1961)Influences of Social Organization on Dispute Processing (1974)The Micro-Politics of Trouble (1977)Effects of Humor in a Radio Advertising Experiment (1985)Capital: A Critique of Political Economy (2020)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads (2011)The role of media brands in media planning (2015)Journalists as radio advertising endorsers in news or talk radio stations (2018)Advances in Consumer Research (2025)Optimal Advertising Policy under Dynamic Conditions (1962)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Position auctions (2006)Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation (2014)Television Advertising and Online Shopping (2015)The Economics of Brands and Branding (2018)A power primer. (1992)Reflecting on Six Decades of Selective Exposure Research: Progress, Challenges, and Opportunities (2008)The Effect of French Television Sexual Program Content on the Recall of Sexual and Nonsexual Advertisements (2010)Investigating the role of enduring and situational involvement with the program context on advertising effectiveness (2011)The Economics of Information (1961)Information and Consumer Behavior (1970)Advertising as Information (1974)Validation of the information processing theory of consumer choice: evidence from travel search engine clickstream data (2022)Better Is Better? Signaling Paradoxes in Performance-Based Advertising (2024)Is online shopping addiction still a depressive illness? —— the induced consumption and traffic trap in live E-commerce (2024)The role of knowledge in the policy process (1995)Government, Interest Groups and Policy Change (2000)Politics in the age of austerity (2013)Survey of Internet users' attitudes toward Internet advertising (1999)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Social media engagement behaviour: a uses and gratifications perspective (2015)Time and Consumer Behavior: An Interdisciplinary Overview (1976)Conducting Marketing Science (2000)Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities (2009)Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea (2015)
this work references cited by second hop

References

  • 1982Policy Styles in Western Europe742 cited
  • 1969Advertising in America: The Consumer View300 cited
  • 1959The Remembering and Forgetting of Advertising209 cited
  • 1969Advertising in America: The consumer view187 cited
  • 1965The Anthropological Study of Law1102 cited

Cited by

  • 2019Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel116 cited
  • 2014Effect of Temporal Spacing between Advertising Exposures: Evidence from Online Field Experiments33 cited
  • 2003Selective exposure to television programmes and advertising effectiveness31 cited
  • 1996Context Effects of Radio Programming on Cognitive Processing of Embedded Advertisements24 cited
  • 1997Do demographics have an impact on country of origin effects?18 cited
  • 2011A Field Test of the Effectiveness of Different Print Layouts: A Mixed Model Field Experiment in Alternative Advertising16 cited
  • 1992The Concept of “Effective Reach” in Advertising12 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work