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The multidimensional nature and brand impact of user-generated ad parodies in social media
16 references·3 citing·42 second hop
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254 cited
  • 2009Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website230 cited
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    • 2019The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?53 cited
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    • 2024Marketing and the theatre of the absurd8 cited