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How to design smart business experiments
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  • 2013Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments52 cited
  • 2022Prototyping, experimentation, and piloting in the business model context40 cited
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  • 2018Moral licensing and moral cleansing applied to company-NGO collaborations in an online context24 cited
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  • 2012Reflections on Teaching Evidence-Based Management12 cited
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  • 2024A scientific approach to decision-making: Key tools and design principles10 cited
  • 2022Measuring innovation process digitalisation in SMEs – a methodological approach8 cited
  • 2016A/B Testing in E-commerce Sales Processes7 cited
  • 2010Stakeholder salience influence on bureaucratic program enterprise value creation6 cited
  • 2017Elicitation in Target-Oriented Utility0 cited

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