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Segmenting customers by transaction data with concept hierarchy
13 references·5 citing·49 second hop
Segmenting customers by transaction data with concept hierarchy (2011)Segmenting customers by transaction data …Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Cluster analysis using data m…Classifying the segmentation of customer value via RFM model and RS theory (2008)Classifying the segmentation …Application of data mining techniques in customer relationship management: A literature review and classification (2008)Application of data mining te…Mining changing customer segments in dynamic markets (2007)Mining changing customer segm…Marketing segmentation using support vector clustering (2006)Marketing segmentation using …Intelligent profitable customers segmentation system based on business intelligence tools (2005)Intelligent profitable custom…Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…A purchase-based market segmentation methodology (2004)A purchase-based market segme…An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)An LTV model and customer seg…Predicting customer potential value an application in the insurance industry (2001)Predicting customer potential…Segmentation of the on-line shopping market using neural networks (1999)Segmentation of the on-line s…Questioning the reliability of market segmentation techniques (1995)Questioning the reliability o…Strategic database marketing (1994)Strategic database marketingExploring travelers’ responses to a prepeak discount fare policy and optimizing the pricing strategy to ease peak congestion: The case of Beijing subway (2024)Exploring travelers’ response…Customer Behavior Mining Framework (CBMF) using clustering and classification techniques (2018)Customer Behavior Mining Fram…Statistics-based CRM approach via time series segmenting RFM on large scale data (2017)Statistics-based CRM approach…A New Application of RFM Clustering for Guild Segmentation to Mine the Pattern of Using Banks’ e-Payment Services (2014)A New Application of RFM Clus…Behavior scoring model for coalition loyalty programs by using summary variables of transaction data (2012)Behavior scoring model for co…Self organizing neural networks for financial diagnosis (1996)From segmentation to fragmentation (1997)Linking innovative product development with customer knowledge: a data-mining approach (2005)Enhancing Knowledge Development in Marketing (2010)The Effects of Social Media Marketing on Online Consumer Behavior (2013)Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels (2019)The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)A review of the application of RFM model (2010)Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research (2016)Research on the influence of after-sales service quality factors on customer satisfaction (2020)E-Business 2.0: Roadmap for Success (2000)Marketing management: analysis. planning. implementation and control (2000)Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study (2011)Service innovation and customer satisfaction: the role of customer value creation (2017)Loyalty-based management. 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References

  • 2008Application of data mining techniques in customer relationship management: A literature review and classification1,267 cited
  • 2008Classifying the segmentation of customer value via RFM model and RS theory426 cited
  • 2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry411 cited
  • 1994Strategic database marketing364 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study338 cited
  • 2001Predicting customer potential value an application in the insurance industry234 cited
  • 2009Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty227 cited
  • 2004A purchase-based market segmentation methodology189 cited
  • 2005Intelligent profitable customers segmentation system based on business intelligence tools157 cited
  • 1999Segmentation of the on-line shopping market using neural networks129 cited
  • 2006Marketing segmentation using support vector clustering94 cited
  • 2007Mining changing customer segments in dynamic markets63 cited
  • 1995Questioning the reliability of market segmentation techniques38 cited

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  • 2017Statistics-based CRM approach via time series segmenting RFM on large scale data

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31 cited
  • 2018Customer Behavior Mining Framework (CBMF) using clustering and classification techniques29 cited
  • 2014A New Application of RFM Clustering for Guild Segmentation to Mine the Pattern of Using Banks’ e-Payment Services24 cited
  • 2012Behavior scoring model for coalition loyalty programs by using summary variables of transaction data22 cited
  • 2024Exploring travelers’ responses to a prepeak discount fare policy and optimizing the pricing strategy to ease peak congestion: The case of Beijing subway7 cited