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- 2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review9,964 cited
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- 1995Understanding Information Technology Usage: A Test of Competing Models8,810 cited
- 1997The Psychology of Attitudes7,143 cited
- 2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior14,353 cited
- 1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior4,215 cited
- 1991Personal Computing: Toward a Conceptual Model of Utilization13,814 cited
- 1996The Theory of Planned Behavior: A Review of its Applications to Health-Related Behaviors3,184 cited
- 1995Assessing IT Usage: The Role of Prior Experience2,887 cited
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