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Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior
16 references·16 citing·29 second hopsampled
Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior (1992)Need for Cognition and Advertising: Under…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Communication and Persuasion (1986)Communication and PersuasionCentral and peripheral routes to persuasion: An individual difference perspective. (1986)Central and peripheral routes…Influence : science and practice (1985)Influence : science and pract…The Efficient Assessment of Need for Cognition (1984)The Efficient Assessment of N…The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)The effects of involvement on…Effects of need for cognition on message evaluation, recall, and persuasion. (1983)Effects of need for cognition…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The need for cognition. (1982)The need for cognition.Personal involvement as a determinant of argument-based persuasion. (1981)Personal involvement as a det…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Self-monitoring of expressive behavior. (1974)Self-monitoring of expressive…Personality and Consumer Behavior: A Review (1971)Personality and Consumer Beha…The Functional Approach to the Study of Attitudes (1960)The Functional Approach to th…Opinions and Personality (1957)Opinions and PersonalityMissing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition (2013)Missing Ingredients in Metaph…Displaying employee testimonials on recruitment web sites: Effects of communication media, employee race, and job seeker race on organizational attraction and information credibility. (2009)Displaying employee testimoni…Should Persuasion Be Affective or Cognitive? The Moderating Effects of Need for Affect and Need for Cognition (2008)Should Persuasion Be Affectiv…Cognitions, Emotions, and Evaluations: An Elaboration Likelihood Model for Workplace Aggression (2008)Cognitions, Emotions, and Eva…Increasing the Effectiveness of Communications to Consumers: Recommendations Based on Elaboration Likelihood and Attitude Certainty Perspectives (2006)Increasing the Effectiveness …To think or not to think: Exploring two routes to persuasion (2005)To think or not to think: Exp…EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)EFFECTS OF INTERACTIVITY IN A…Psychological Indicators of Innovation Adoption: Cross‐Classification Based on Need for Cognition and Need for Change (2002)Psychological Indicators of I…Individual Differences (2000)Individual DifferencesThreat, Authoritarianism, and Voting: An Investigation of Personality and Persuasion (1999)Threat, Authoritarianism, and…Responses to Humorous Advertising: The Moderating Effect of Need for Cognition (1996)Responses to Humorous Adverti…Source Attributions and Persuasion: Perceived Honesty as a Determinant of Message Scrutiny (1995)Source Attributions and Persu…Message Order Effects in Persuasion: An Attitude Strength Perspective (1994)Message Order Effects in Pers…Effects of mood on high elaboration attitude change: The mediating role of likelihood judgments (1994)Effects of mood on high elabo…Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions. (1993)Positive mood and persuasion:…Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes. (1992)Personality and persuasion: N…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Using social and behavioural science to support COVID-19 pandemic response (2020)The achievement motive (1953)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Political conservatism as motivated social cognition. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)A Theory of Cognitive Dissonance (2017)Construct validity in psychological tests. (1955)Personality and Assessment (1968)The Hidden Dimension (1973)Measuring individual differences in empathy: Evidence for a multidimensional approach. (1983)The self and social behavior in differing cultural contexts. (1989)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Mood and judgment: The affect infusion model (AIM). (1995)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)Statistical principles in experimental design. (1962)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)SURVEY RESEARCH (1999)Misinformation and Its Correction (2012)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)Development and validation of the penn state worry questionnaire (1990)The role of stereotyping in system‐justification and the production of false consciousness (1994)Understanding and assessing the motivations of volunteers: A functional approach. (1998)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)
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References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1982The need for cognition.5,357 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1985Influence : science and practice3,573 cited
  • 1974Self-monitoring of expressive behavior.3,416 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1960The Functional Approach to the Study of Attitudes2,939 cited
  • 1984The Efficient Assessment of Need for Cognition2,911 cited
  • 1981Personal involvement as a determinant of argument-based persuasion.1,933 cited
  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,725 cited
  • 1986Central and peripheral routes to persuasion: An individual difference perspective.1,068 cited
  • 1983Effects of need for cognition on message evaluation, recall, and persuasion.849 cited
  • 1957Opinions and Personality717 cited

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  • 1971Personality and Consumer Behavior: A Review601 cited
  • Cited by

    • 1992Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes.491 cited
    • 1993Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions.481 cited
    • 1994Message Order Effects in Persuasion: An Attitude Strength Perspective415 cited
    • 2005EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition389 cited
    • 1995Source Attributions and Persuasion: Perceived Honesty as a Determinant of Message Scrutiny347 cited
    • 1996Responses to Humorous Advertising: The Moderating Effect of Need for Cognition288 cited
    • 2000Individual Differences242 cited
    • 2002Psychological Indicators of Innovation Adoption: Cross‐Classification Based on Need for Cognition and Need for Change206 cited
    • 2005To think or not to think: Exploring two routes to persuasion204 cited
    • 2008Should Persuasion Be Affective or Cognitive? The Moderating Effects of Need for Affect and Need for Cognition202 cited
    • 2006Increasing the Effectiveness of Communications to Consumers: Recommendations Based on Elaboration Likelihood and Attitude Certainty Perspectives181 cited
    • 1994Effects of mood on high elaboration attitude change: The mediating role of likelihood judgments168 cited
    • 2013Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition167 cited
    • 1999Threat, Authoritarianism, and Voting: An Investigation of Personality and Persuasion156 cited
    • 2009Displaying employee testimonials on recruitment web sites: Effects of communication media, employee race, and job seeker race on organizational attraction and information credibility.149 cited
    • 2008Cognitions, Emotions, and Evaluations: An Elaboration Likelihood Model for Workplace Aggression146 cited