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An assessment of niche marketing opportunities in the delicatessen meat sector
5 references·0 citing·15 second hop
An assessment of niche marketing opportunities in the delicatessen meat sector (1998)An assessment of niche marketing opportun…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Niche Marketing Revisited: Concept, Applications and Some European Cases (1994)Niche Marketing Revisited: Co…Exploiting Niches Using Relationship Marketing (1992)Exploiting Niches Using Relat…Marketing Research (1990)Marketing ResearchMarketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)International strategy and performance—Clustering strategic types of SMEs (2011)Marketing mix, customer value, and customer loyalty in social commerce (2017)The myth of the stay-at-home family firm: How family-managed SMEs can overcome their internationalization limitations (2017)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Switching barriers in consumer markets: an investigation of the financial services industry (2001)Knowledge‐enabled customer relationship management: integrating customer relationship management and knowledge management concepts[1] (2003)Research Note: The Influence of Recommendations and Consumer Reviews on Evaluations of Websites (2006)Risk response techniques employed currently for major projects (1999)Attributions of service switching: a study of consumers’ and providers’ perceptions of child‐care service delivery (2001)A cross-national investigation of incentive sales compensation (2006)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1992Exploiting Niches Using Relationship Marketing464 cited
  • 1994Niche Marketing Revisited: Concept, Applications and Some European Cases269 cited
  • 1990Marketing Research59 cited

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